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Couture wins Pinnacle award for MOOD

 14 October 2007      

HIGH POINT, North Carolina – Normand Couture has won a 2007 Pinnacle Award for MOOD, his latest leather upholstery group.

In making the award, the judges noted “This winner combines couture detailing with a low profile and plush, deep seated comfort with a contemporary flair to make any environment both interesting and exciting.”


MOOD is a modular seating system with numerous possible configurations. The shelf-like structure that runs from one side to the other adds a strong architectural presence while diamond stitches on back corners and bolsters create a bold fashion statement, redefining modern.

Couture started his career in 1972 as designer for his own seven-store chain. He founded Sofas International in 1995 where he created award winning Caméléon sofas, which won not only a Pinnacle Award but the Canadian Home Furnishings Awards Grand Medallion as well. In fact, Couture won the CHFA Grand Medallion four years in a row.

Currently, Couture runs his own design practise, creating his own collections which are produced by global suppliers under the Couture International label. He also creates the Not So Classic collection for Brentwood Classics.

Normand Couture is seen here with his 2007 Pinnacle Award for the MOOD leather sofa, on which he just happens to be sitting.

The Pinnacle judges convened for a full day on 07 August 2007 at High Point University’s Norton Hall. The 2007 panel included Dr. Richard Bennington, High Point University; Clint Engel, Furniture/Today; Leslie Fishbein of Kacey Fine Furniture, Denver, Colorado; Ellen Gefen, Industry Update Home Fashion Report; Francel Goude, of RFG-Global Design Group; Jackie Hirschhaut, of the American Home Furnishings Association (AHFA); Sheila Long O’Mara, Home Furnishings Business; Max Shangle, Kendall College of Art & Design; Julie Smith, Furniture Style and its supplements; Steve Walker , NC State/Furniture Manufacturing and Management Center; and Rhonda Wolf of Havertys, Atlanta.

Sixty finalists were chosen for the 2007 program, the 12th annual ASFD Pinnacle Design Achievement Awards competition, with four finalists selected  in each of the 15 categories.

The Pinnacle Design Achievement awards were created in April 1995 by the Board of Directors of the American Society of Furniture Designs (ASFD) to promote better design quality and encourage the recognition of furniture designers within the retail home furnishings industry. As such the awards are intended to celebrate designs that are produced in large numbers for sale to customers through retail stores.

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