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Cooper’s ten simple tips to a more extraordinary life

 26 July 2021     Donald Cooper 

My most asked-for business session, whether as a keynote or interactive workshop is, Accelerate your business…how to sell more, manage smarter, grow your bottom line…and have a life!

The ‘have a life’ part is a real challenge for many business owners and managers. I often ask clients, “Does your business model serve your life model?” and the answer, sadly, is usually an immediate, “No, not by a long shot.” So here are my ten simple tips for having a more extraordinary life. I created this list for a client whose personal life was in big trouble. They worked for him and they may be helpful to you.

One. Book time for yourself and family as you would for any other important customer. We have customers at home too!

Two. Create family traditions. They’re the glue holding families together. Without the glue of traditions, families come unstuck.

Three. Hug more. They’re free, low calorie and returnable.

Four. Hang out with positive, talented people. Get rid of the toxic people in your life, regardless of how closely they’re related to you.

Five. Treat yourself. Small, affordable treats can make a big difference. For example, buy the best bed linens and biggest bath towels you can find – and every night will be like sleeping at the Four Seasons.

Six. Live with great design. Great design uplifts and inspires us. Bad design stresses and depresses us. Great design doesn’t have to be expensive. By any kitchen gadget by OXO.  Great design for just 12 bucks.

Seven. Use the alphabet to trigger new experiences. Be alive. Be adventurous. Every month set a budget and commit to doing something that you’ve never done before that starts with the next letter of the alphabet. Start with picking Apples, or trying an Australian wine, or going to Al’s diner. Next month try Brie cheese, Burgundy wine, or go to Boston. You get the idea. Start with A, work through the alphabet until you go to the Zoo or adopt a Zebra. Then go back to A.

Eight. Give back, volunteer. Practice random acts of kindness. When we make even a small difference in the lives of others, we make a difference in our life too.

Nine. Travel, explore, expand your mind and enlarge your circle of friends. Get the book A 1,000 Places to See Before You Die. Pick a page and go there. Then pick another page.

Ten. All those things you’re saving for special occasions – get them out and use them now! Life is a special occasion.

So, there are my ten tips for having a more extraordinary life. Which ones will you embrace and when will you start? 

Here’s something else to think about:
My business quote of the week: Many businesses approach to profitability is, ‘We’ll do our best and hope for the best’ but profit should be something we plan for and commit to, not something we hope for. What is your profit commitment for this year and what are you doing to make it happen?

The myth of never give up. Motivational speakers say we should “Never give up…believe in your dreams!” They remind us of all the famous businesspeople, politicians, athletes, musicians and others who overcame great odds to, ultimately, succeed. But here’s the truth. There is a time to give up, to learn from our mistakes and move on. The beginning of wisdom is the recognition of reality. Wisdom is knowing when to give up and move on. Many future successes are built on past failures. But if we’re not prepared to admit failure, we don’t get to move on to the potential success.

There’s a big difference between being a ‘quitter’ and having the wisdom to know when to let go and move on to Plan B. Every week I see businesses, all around the world, that are just a bad idea. They’ll never make money and will suck you dry if you let them. The secret is knowing when to let go of a bad idea, an outdated business model, a lousy location, a mediocre product, or a toxic employee that you’ve been trying to ‘rescue’ for the past seven frustrating years.

We all need to reinvent our business and ourselves. To do that we need to let go of the stuff that isn’t working and replace it with better stuff. So, what’s not working in your business and your life?  It’s time for a reality check.

Make one list for your business and one for your life. Write down what’s not working. What and who are dragging you down? What action is required? When will you take that action? Remember the beginning of wisdom is the recognition of reality.

That’s it for this week. Stay safe and live brilliantly!


Stearns & Foster
Phoenix AMD
This HGO article was written by:
Donald Cooper
Donald Cooper

Donald Cooper has been both a world-class manufacturer and an award-winning retailer. Now, as a business speaker and coach he helps business owners and managers throughout the world to rethink, refocus and re-energize their business to create compelling customer value, clarity of purpose and long-term profitability.


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