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Capel unveils Atlanta introductions

 1 July 2009      

TROY, North Carolina - Capel Rugs will debut its latest introductions offered in a spectacular assortment of styles and constructions at the Atlanta International Area Rug Market, which will be held from 12 to 15 July.

"Capel is starting to see a turnaround in consumer confidence," vice president of sales Allen Robertson said in a statement. "We're expecting value and versatility to be a huge draw for Atlanta and we're ready with a wide range of innovative designs to meet growing customer demand."

In the transitional category, Capel leads with the brand new Karma Naturals collection, offering fabulous texture in soft, natural fibers. Capel's newest introductions in the outdoor category offer dramatic prints in floral and animal skin designs. The latest braids from Capel Braids - American Originals are bright and bold, featuring a modern twist on the classic construction.

Regal Caramel.
Regal Caramel.
New for the Atlanta market, Capel will feature three new Kaimuri rugs and two new colourways in the Pebbles collection. Licensed introductions will include the Byron collection from Biltmore for Your Home, inspired by the antique book collection at the Biltmore Estate and made on precision Wilton looms in the U.S.A.

Capel is also introducing five new styles in the indoor-outdoor Seabreeze collection, one of which, called Chelsea, will be a Williamsburg licensed rug.

In addition to a wide variety of introductions, Capel will host celebrity designer Jane Seymour on 13 July between 11 a.m. and 1 p.m. for a special luncheon and book signing. Visitors will receive a free copy of Seymour's latest book, Open Hearts, to be autographed during the event. Seymour is partnering with Capel to design a new line of rugs and market-goers will have the opportunity to preview the first collection.

During market, Capel is featuring a special promotion on selected in-line styles at the unprecedented promotional discount of 50 per cent off. This offer is available on popular collections such as Tempo, Andes, Kaimuri, and Martha's Pastels, among others.

As increased incentive for buyers to stock up on high-quality inventory, Capel will offer a 10 per cent discount on all new introductions for orders of two or more rugs and the largest selection of discontinued styles ever offered will be marked down an additional 15 to 35 per cent. In addition, customers will receive complimentary color swatches when they purchase a 5 by 8-foot or larger rug from the Safari or Songbird collections.

New introductions

Velvet: Hand tufted in India from 100 per cent wool, Velvet boasts a supremely soft, luxurious hand with exceptional lustre. Offered in an array of elegant designs in classic styling, warm golden tones accent the colourways of pewter, coral, bluestone, oyster, caramel, Tuscan red, gold finch and biscuit. A 5' x 8' rug may retail for $499.

Karma Naturals: Hand made from natural fibers, this rug draws inspiration from the spice bazaars of a bygone era. Highly textural patterns are rendered in earth tones with antiqued variegation and a rich patina. Hand-knotted in India in Diamond, Mosaic and Brocade styles, this heirloom collection is available in a variety of colors. Suggested retail for a 5' x 8' rug starts at $499.

Songbird Goldfinch.
Songbird Goldfinch.
Elementals: Artistic renderings of graceful floral elements are captured in this nature-inspired group. Hand-tufted in India with over-twisted wool blend yarns for a unique effect, Elementals is offered in the soft-hued patterns Bramble, Pavilion, Orchids, Bluebells and Walkstone (toasted almond or mesquite). Walkstone features the winning design from the 2008 NC State University Design Competition. A 5' x 8' rug may retail for $599.

Classic Chobi: Delicate floral symmetry is arranged in classic muted colors to create these elegant classics. Gold filigree vines and repeating border add order and refined detail. Available in Mahal and Ushak pattern and seven colorways: grenadier red, champagne, oxford brown, bittersweet, spa blue, antique brass and bronze. A 5'3"x 7'6" rug may retail for $399.

First Impressions: Subtle detail in an embossed 100 per cent wool matelassé draws the eye to First Impressions' lustre and soft hand. Reminiscent of fine, Marseille linens in neutral, monochromatic hues, this collection offers understated elegance in the colorways champagne, celery, merlot, ivory, wood ash and maple. Hand-loomed in India. A 5' x 8' rug may retail for $559.

Regal: Contemporary designs in the Regal collection showcase diverse, soft-modern patterns and colors. Hints of art deco enhance the sophisticated modernity of Regal. Made in India, weavers use 100 per cent mill-spun wool to give these rugs a smooth, silky feel. Each rug is triple washed for a rich patina. The new caramel colourway in the High Ball style is a feature for market. A 5'x 8' rug may retail for $399.

Safari: This modern collection is patterned to achieve the look of exotic animal skins. Capel's exclusive double chenille construction combines texture with a great hand. Creative use of an additional outside border adds a tailored finish. Made in the U.S., these reversible rugs are available in the colourways zebra, giraffe and bengal. A 5' x 8' rectangular rug may retail for $399.

Songbird: Vintage tableware and linens inspire the lively, variegated color of this traditional braid. Songbird's classic hues coordinate well with today's casual upholstery and leather. Made in the U.S. of a durable wool blend, this reversible braid is available in the colourways goldfinch, parakeet, blue jay and cardinal. A 5' x 8' concentric rug may retail for $399.

Chateau: Capel's first ever loop-hooked indoor-outdoor rug, this rug offers supreme softness and cushioning underfoot. Featuring vintage arts and crafts styling in large-scale floral patterns, this collection is both elegant and whimsical. Chateau is available in Bouquet, Lily Pad and Floral Lace patterns in a variety of colors and is made from durable, 100 per cent olefin. A 6' x 9' rug may retail for $399.

To see more collections visit the company's web site at:


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