CFS kicks up booth awards
MISSISSAUGA, Ontario – All 215 or so exhibitors at this year’s Canadian Furniture Show, which opens at the International Centre here this Friday morning (25 May 2018) for a three-day run, will be eligible for the organiser’s returning Booth Awards program and be saluted for their excellence in creating truly inspiring displays in which to feature their product.
This year, the organisers have changed the format of the program, now in its third year. Instead of evaluating the exhibits by size, eight new categories have been created, including:
Best Booth: best overall booth in 2018 – this has to be a show stopper, a booth everyone is talking about.
Best Visual Display: a visual display at the front of the booth or a central display highlighting new products or best-selling products.
Best Use of Colour: use of colour to attract attention or to create major impact: colour blocking, graphics, staff clothing or other elements that liven up the display.
Best Use of Space: will be given to the booth that incorporates elements such as guest seating; refreshments zones; meeting tables; or charging stations that don’t impede traffic flow or product display while having visual appeal.
Best New Exhibitor: this will be given to the first time exhibitor that goes above and beyond to create an impactful, well displayed and well branded space.
Best Design: given to the most trendy and design-oriented booth.
Best Traffic Builder: this will be given to the exhibitor hosting an activity inside the booth used to drive traffic such as a contest, game, celebrity, performer, artist, virtual-reality experience, giveaway or educational component.
Best SOFA Showroom: this will be given to the must visit permanent showroom in the SOFA annex of the International Centre.
A jury of four Toronto-area industry professionals will tour the halls of the International Centre this coming Friday (25 May 2018), including: Rosamund Kavander; a designer and colour marketing specialist; Vicky Sanderson, journalist and freelance contributor to the Toronto Star as well as Home & Condos and Reno & Décor magazine; Martin Slofstra, editor of the New Homes and Condos section of the Toronto Sun; and, Melisa Tossel, owner of the Toronto-based Sanura Design, a residential design specialist.
The winners will be announced on the morning of Saturday, 26 May 2018.