CES goes digital for 2021
ARLINGTON, Virginia – In response to the global pandemic, the Consumer Technology Association (CTA) has decided the 2021 edition of CES, the Consumer Electronics Show, will be an all-digital affair designed to connect exhibitors, customers, thought leaders and media from around the world.
In a statement announcing the decision, the association said the new format will allow participants to hear from technology innovators, see cutting-edge technologies and the latest product launches while engaging with global brands and start-ups from around the world.
“Amid the pandemic and growing global health concerns about the spread of COVID-19, it’s just not possible to safely convene tens of thousands of people in Las Vegas in early January 2021 to meet and do business in person,” CTA’s longtime president and chief executive officer Gary Shapiro said. “Technology helps us all work, learn and connect during the pandemic – and that innovation will also help us re-imagine CES 2021 and bring together the tech community in a meaningful way. By shifting to an all-digital platform for 2021, we can deliver a unique experience that helps our exhibitors connect with existing and new audiences.”
He promised CES 2021 will be an immersive experience where attendees will have a front row seat to discover and see the latest technology. This highly personalized experience will bring a global event to the comfort and safety of the attendee’s home or office.
“For over 50 years, CES has been the global stage for innovation,” he continued. “CTA’s goal for CES 2021 is to provide an engaging platform for companies large and small to launch products, build brands and form partnerships, while prioritizing health and safety. Members of the tech community thrive by coming together, sharing ideas and introducing products that will shape our future.
CTA also said details about conference and other aspects of CES 2021 will be unveiled over the coming weeks. The event was originally scheduled to be held in Las Vegas from January 6 to 9.
The association stressed they are planning to return to that city for CES 2022 (January 5 to 8) – “combining the best elements of a physical and digital show.”