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Brentwood Classics to show at HPM

 6 October 2014      

HIGH POINT, North Carolina (05 October 2014) - Canadian custom upholstery specialist Brentwood Classics will show for the first-time ever in the United States when it opens its new showroom in the Commerce & Design building here in time for fall edition of the High Point Market.

The 3,000 square foot showroom is located in Space 8I. "It's right in the middle of everything," Diana Sisto, fashion and design director for the family-owned manufacturer, adding the space will feature a capsule of the company's three major collections: Kimberley Seldon; ur_Style and "the higher-end" of Brentwood's own line.

The company will floor about 15 groups in the space as well as a few sectionals with a fabric area. Both she and her father, company president Guy Sisto, will welcome retailers to the showroom. They have also developed an iPad app for all sales representatives working in the space, which she believes will provide more information to attending buyers while simplifying the ordering process.

The decision to show at High Point is being driven by the company's need to grow.

"This is the next logical step in our development," Sisto said in an interview, adding they're not going to be overly ambitious and plan to target retailers with stores in the north-east U.S. that are in good geographic proximity to their factory and head office in the Toronto suburb of Vaughan, Ontario.

Brentwood Classics will also be looking for addition sales representation in that region during market.

"We're also not seeing a lot of growth in the Canadian market right now," Sisto added, noting several of Brentwood Classic's long term customers - such as Bowring's - have been experiencing financial difficulties and opportunities for growth aren't as robust as they were a few short years ago.

"And we really don't know what the future will be for the Canadian show," she said. Brentwood Classics has long been a stalwart supporter of and participant in the Canadian Home Furnishings Market (TCHFM), whose 2015 edition has been pushed back from January to June.

While she fully expects to exhibit at TCHFM next year, "I also expect that a lot of our Canadian customers are coming to High Point." Until the future the TCHFM becomes clearer, Sisto wants to make sure she can get in front of retailers on a regular basis.

Brentwood Classics also expects to participate in the Toronto Winter Furniture Show that is being organised by the Canadian Home Furnishings Alliance next January.

The fall 2014 edition of the High Point Market will run from October 18 to 23.


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