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Bouclair set to open four new concept stores

 26 October 2020     Michael J. Knell 

MONTREAL – Home furnishings specialist Bouclair has announced it will renovate at least four of its stores this fall, including three in Quebec and one in Ontario, re-opening them with the new interior concept launched in this city’s Quartier Dix30 power centre in late 2018, just prior to the restructuring it underwent last year.

In a statement, the company said, “Customers in both Quebec and Ontario will now be able to enjoy a unique experience that features Bouclair’s collections and exclusive decor finds of the current season.”

Two of the stores are in Barrie, Ontario and Chicoutimi, Quebec. The other two are in the Mega Centre Sainte Foy and Les Galeries de la Capitale, both in the Quebec City area.

Exterior view of the new concept store currently being built by Bouclair, the home furnishings retailer based in Montreal.The retailer, which emerged from bankruptcy protection earlier year after a corporate restructuring complete with new ownership, said each location will be transformed from “their current brick-and-mortar concept to one that offers a multi-faceted experience where customers can easily imagine recreating the looks in their own home, making it more enjoyable to shop for home decor pieces.

“Customers will surely enjoy the new Bouclair atmosphere and be inspired by decor accents displayed in a way that showcases each collection’s style, furniture displays full of arrangement ideas, rich visual tools that express the vibe of each collection, and decor experts available to help with any decor project,” the privately-owned company said in a statement announcing the renovations, adding it has also introduced a new black store logo, with an interior featuring with natural woods mixed with greenery to give the brand a  new, sleek and trendy image.”

Prior to entering bankruptcy protection, Bouclair operated about 92 stores across the country. Currently it has 55 stores open in Alberta, Manitoba, Quebec, Ontario, and New Brunswick, which it believes were the strongest members of its network. The first store opened in 1970 in Montreal.

A look inside the new Bouclair, which will feature natural woods mixed with greenery. In addition to Quartier Dix30 power centre, which is in this city’s Brossard suburb, new concepts have already been opened in other Quebec communities, including Boucherville, Boisbriand, Mascouche, and St-Jérôme.

Cesar Morales, who was serving as Bouclair’s marketing operations manager at the time, told Retail Insider the company is planning to open at least ten more new concept stores in 2021. According to LinkedIn, he has joined Stokes, the Montreal-based kitchen retailer, as marketing director.

The new Bouclair concept store was designed by the Montreal-based Sid Lee Architecture.

"Bouclair is basically a home furnishing retailer that offers coordinated decor to customers. We are their interior designer for them with complete decor solutions they can apply to their home,” Morales told Retail Insider, adding the new concept stores were designed to give the consumer a feeling of home when she walks through the door.

“We basically have a multi-sensorial environment where you feel cozy and welcome by the fragrance that we have,” he continued. “We have a curated playlist. All the products are placed in an easier way to shop for people and with our store advisors that will help you find the right solutions for you.

“We have images by collection showing you how to decorate so you are also learning at the same time that you are shopping through the different images and the different setups that we have there.”

In keeping with current health guidelines, Bouclair enforces social distancing measures in its stores, requires face masks upon entry and has heightened hygiene standards.

He also noted Bouclair is particularly proud that all of the products should on their floors are designed in Canada by its own team of in-house designers.

Morales as told Retail Insider Bouclair has been growing its e-commerce business, particularly in those markets where it doesn’t have stores. “We have seen a tremendous increase in demand where people are still in many markets that we don’t have stores and are ordering now online,” he said.

Every week, Bouclair introduces a new décor item on its home page to help inspire customers. It also features videos that show customers how to dress their windows, perform other decorating tasks and how to use new gadgets for the kitchen and other areas of the home.

Related Story: New investor group to acquire Bouclair out of bankruptcy

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This HGO article was written by:
Michael J. Knell
Michael J. Knell

Michael is the publisher and editor of Home Goods Online. A seasoned business journalist, he has researched and written about the furniture, mattress and major appliance industries in both Canada and the United States for the past three decades.

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