Blu Sleep expands offering at LVM
LAS VEGAS – Canadian pillow and mattress resource Blu Sleep Products will add several new models as well as an updated in-store pillow display to their assortment when the summer edition of the Las Vegas Market opens at the World Market Center here this coming Sunday morning.
The Laval, Quebec-based specialist in Italian foam pillows and mattresses made of natural materials will add three models – featuring soft, medium and firm comfort levels – to their more competitively priced Nubia mattress collection.
“Our goal is to offer well thought out extensions to our carefully designed and engineered pillows and mattresses without compromising quality, feel, support, comfort and look,” says Alex Ciccolella, owner of Blu Sleep Products. “We are not interested in competing with the lowest price foam pillows, or with the cheapest bed-in-a box mattresses. Superior quality and distinct comfort and performance remain our mission. We want our customers to know that our products are the real thing.”
Ciccolella says the company will also introduce several high-tech, market expanding, cross functional pillows to their Nature and Wellness collections with the addition of their new Bi-Touch dual comfort pillows. Blu Sleep’s pillow lines cover most of the standard sizes and profiles (standard, low, medium and high profile queen and king) at retail price points ranging from $49.99 to $149.99.
Their mattress collection retails between $999 and $4,499.
Blu Sleep will also show their expanded ‘Choose the Perfect Pillow System’ display at their showroom, located in space 960 of Building B.