Bellini expands HPM showroom
RICHMOND HILL, Ontario – Canadian resource Bellini Modern Living, a specialist in modern Italian-style furniture, will double the size of its showroom from 6,000 square feet to12,000 square feet for the upcoming fall edition of the High Point Market.
The market is schedule to begin its normal five-day run beginning October 16. Approximately 80 Canadian furniture and furnishing vendors have permanent showrooms across the 180 or so buildings that make up the twice-annual furniture trade event.
In a statement, Bellini Modern Living said the expanded showroom will provide more display space for its newest leather upholstery and case goods – as well as outdoor furniture, a new category for the company. It will also be renovated to better reflect the company’s European-inspired design aesthetic.
Located in space H520 of the International Home Furnishings Center (IHFC), the expanded showroom has been designed to accommodate the company’s expanded products, all of which will be in-stock and available to order via its quick-ship program, which also offers relatively low freight rates – a key advantage, given today’s supply chain challenges.
“Our vision for the new showroom is to not only highlight our exciting new products across all key categories, but to also elevate the look and feel of the space to better reflect our European-inspired product line,” Bellini vice president of sales and marketing Frederik Winther said. “We’re excited to welcome our customers to our new space this fall to experience our European roots and take advantage of our quick-ship program that will help fill the voids in their supply chain.”
Also on display this market will be vignettes featuring the company’s new outdoor collection, Italian Garden. Featuring customizable outdoor furniture, the line is inspired by quaint Italian outdoor bistros. New case goods, including a major expansion of entertainment units and premium leather upholstery will be highlighted as well as several new wall art additions. As part of the redesign, the company plans to display a classic, 1965 Fiat in the lobby, a nod to its European design aesthetic.
Related Story: HPM opens fall registration