Article opens Toronto warehouse
VANCOUVER – Direct-to-consumer furniture merchant Article opened its first Canadan distribution facility in the Toronto suburb of Vaughan. The warehouse will add 170,000 square feet of capacity and increase local product availability to customers throughout the Greater Toronto Area and support fulfilment throughout eastern Canada.
“We’re committed to delivering our entire catalogue to customers fast. Having products warehoused where our customers are located is a major competitive advantage,” Article co-founder and chief executive officer Aamir Baig said in a statement. “In 2019, 70% of orders were delivered in two weeks or less. Extending our distribution network to Canada will allow us to provide a faster, and more reliable delivery experience.”
To further improve the delivery experience, Article is also introducing its in-house delivery program, Article Delivery Team (ADT), to serve customers within the GTA. Article delivery trucks staffed with employees engage directly with customers to solve common inquiries on the spot, like shipping alternate product sizes or colours. The company currently offers this service in New York, Los Angeles, Seattle and Vancouver.
Article's in-house delivery program improves customer experience while reducing average delivery times by as much as two days.
The addition of the Canadian distribution centre to Article’s existing network brings the company’s combined capacity to more than 1.2 million square feet.
“Building a strong distribution network in Canada and expanding our in-house delivery service are important investments that will improve our delivery experience, making it easier for customers to create beautiful spaces,” said Baig.
The Toronto warehouse and ADT team are currently operational and will ramp up deliveries over the coming weeks.
Since launching the site in 2013, Article says it has delivered more than 500,000 orders to customers across Canada and the United States.
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