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Amax hires Bonnie Chen

 1 August 2023     HGO Staff 

VANCOUVER – Amax Leather Canada has appointed Bonnie Chen as its new sales support manager of Canadian operations, a new position for the upholstery resource.

“We are well pleased to have Bonnie join the team. She will be deeply involved in the launch of our new DDC (direct delivery to the consumer) program while assisting our existing brick-and-mortar retail partners,” Amax Leather Canada president Kevin Lee said in a statement.

Bonnie ChenWith over 18 years in customer service, sales co-ordination, and talent recruiting, Lee said Chen’s passion is to improve the overall branding experience from initial conversation to after sales support. “With her previous experience in retail management, Amax can ensure our clients they will be well taken care of,” he added.

Prior to joining Amax, Chen was Western Canada sales manager for Global Retail Brands Australia. She also held store and regional management responsibilities at Sunglass Hut, a retailer specializing in sunglasses and other non-prescription eyewear products. She is also a graduate of Vancouver’s Capilano University with a degree in business administration and management.

Chen will report to Lee and be based at Amax’s head office here. Her e-mail address is

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Home Goods and its accompanying newsletter - HGO This Week - covers the furniture, bedding, appliances, consumer electronics, accessories, lamps and lighting and floor coverings product sectors of the big ticket home goods market in Canada. HGO is also a forum for the dissemination of market research and hard-hitting articles on best practices for Canadian retailers.

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