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Alexanian’s opens Signature

 31 July 2017     HGO Staff 

TORONTO – Alexanian’s Carpet & Flooring has ventured into the boutique flooring business with the opening of Signature by Shelley Alexanian in the Castlefield Design District here.

In a statement, the family owned-and-operated retailer noted the new store – located at 81 Ronald Avenue, not far from destination furniture retailers Elte Carpet & Home – is “truly unlike any other flooring store in Canada.”

Signature by Shelley Alexanian is a new high-end flooring store recently opened in Toronto’s Castlefield Design District.They added the new store was designed from the ground up to offer the ultimate retail floor shopping experience, complete with product displays with iPad integration. Customers can also enjoy a cup of fresh-made espresso and cappuccino while they shop and take advantage of inspiration stations, a designer’s presentation centre and a children’s play area.

“We've really wanted to raise the bar and create an innovative, fun and dynamic environment that offers consumers and designers an experience not being delivered in today’s marketplace,” said Shelley Alexanian, who is probably best known as the company spokesman, whose voice and presence can be heard and seen on virtually all of their radio and television advertising.

From the layout and design of the store to the extraordinary and exclusive product lines, Signature by Shelley Alexanian provides customers a 360° flooring experience like no other with expert advice, personalised one-on-one attention, knowledge session workshops, professional installations for everything they sell, and a commitment to quality and customer satisfaction that has been synonymous with the Alexanian brand since 1925.

Shelley Alexanian is best known as the TV and radio spokesperson for her family’s flooring retail operation.  “We tried to bring flooring ideas and products that you would not ordinarily find in typical flooring stores all under one roof,” she added. “And, with the unparalleled level of quality and service that we are providing, the prices will be a very pleasant surprise.”

The product assortment ranges from fine hardwoods, a vast array of wool carpet, superior laminate and luxury vinyl plank, porcelain tile, marble, granite, cork, area rugs from around the world, along with a custom area rug department where customers can choose custom graphics and sizing, and a window coverings and California Shutters department.

In addition to Signature by Shelley Alexanian, the company also operates some 18 stores across Ontario under the Alexanian’s Carpet & Flooring banner.

The new boutique store also has its own web site at:

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Home Goods and its accompanying newsletter - HGO This Week - covers the furniture, bedding, appliances, consumer electronics, accessories, lamps and lighting and floor coverings product sectors of the big ticket home goods market in Canada. HGO is also a forum for the dissemination of market research and hard-hitting articles on best practices for Canadian retailers.

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