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B&D re-launches InfraWave oven PDF Print E-mail
Written by Tom Philp   

TORONTO - Busy consumers, take note. Power tool and home appliance giant Black & Decker has reintroduced the public to its new InfraWave Speed Oven, a kitchen product the company claims will cut cooking times in half.

bandd_infrawave_ovenAccording to Hussein Kabani of Applica Canada, Black & Decker's Canadian distributor, the InfraWave oven (photo) was soft-launched in Canada in October 2006 at Canadian Tire stores across the country.  The company's re-launch of the product coincides with the marketing of another relatively new B&D product, the InfraWave Toaster which can toast two pieces of bread in a minute.

Using this patented technology, the new B&D speed oven claims to cook up to 50 per cent faster than ovens using more conventional microwave technology, with no pre-heating. The oven also saves consumers time and energy costs by automatically selecting both ideal times and temperatures for cooking selected foods evenly.

Owners can program their oven to "know" how to cook items placed in it, allowing the unit itself to set cooking time and correct temperature. Consumers may also choose the cooking "alert" feature that notifies them when product finishes like "rare" or "crispy" are reached.

The unit has a capacity of 0.7 cu. ft, a digital touch pad and display, and a standard sliding crumb tray.

The new Black & Decker InfraWave Speed Oven is available at now at Canadian Tire, at a suggested retail price of $149. Kabani said the company plans to launch it in Canadian Wal-mart and Sears stores in September.

Both companies maintain web sites that can be found at http://www.blackanddeckerappliances.com/ and http://www.applicainc.com/.

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Jim Caldwell (far right), president of The Brick, kicks-off the retailer’s campaign to raise some $100,000 for Children’s Miracle Network hospitals in Canada. The campaign, which ends in February, is centred on the sales of Brickley Bear (left), a new stuffed toy created by Gund. Click here to read our full report.


 

 

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