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Corbeil makes GTA debut PDF Print E-mail
Written by HGO Staff   

VAUGHAN, Ontario (18 June 2012) - Corbeil Appliances has made its long-awaited debut in the Greater Toronto Area with a 6,800 square foot store in this northern suburb of this country's largest city. Three addition locations are set to open in other GTA communities later this year.

Sears Canada acquired Corbeil when it bought Cantrex Group back in 2005 and has always had ambitious plans for the major appliance retail specialist which was founded in 1949. Currently, Corbeil has 30 locations, mainly in Quebec with two units in Ottawa.

Late last year, Sears president and chief executive officer Calvin McDonald identified major appliances - as well as mattresses - has one of the categories the company was going to focus on it its effort to regain sales and customers lost since the onset of the recession in late 2008.

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The exterior of the new Corbeil Appliance store in the Toronto suburb of Vaughan.

"The opening of Corbeil in the Toronto region reinforces Sears Canada's renewed focus on our core strengths and bringing exceptional customer service and value to our shoppers," McDonald said in a statement. "These new stores will allow us to provide our customers with an extended selection of high quality, durable appliances at competitive prices, everyday."

Currently the largest network of appliance specialty stores in Canada, Corbeil has traditionally positioned itself as a white goods expert offering a broad style and selection of energy efficient large and small appliances as well as kitchen design services, mostly in the better and best price ranges.

"Corbeil offers its clientele not only a large selection of quality products at guaranteed best prices, but also unbeatable service and exceptional expertise through its team of talented advisors," said Claude De Luca, Corbeil's vice president and general manager. "We are excited to introduce a new family of customers to the selection, service, and style that has made Corbeil a leader throughout Quebec and in Ottawa."

The newly launched store is located at 255 Bass Pro Mills Drive in Vaughan. The three other locations planned for the GTA this year will be located in Richmond Hill, Brampton and Mississauga.

Sears retained Corbeil after selling Cantrex to Nationwide Marketing Group at the end of April.

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A look inside the first Corbeil store to open in the Greater Toronto Market. Sears plans to open three more outlets in the GTA this year.

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Other News
Rob Vickers joins DRSG
CAMBRIDGE, Ontario (28 July 2014) - Industry veteran Rob Vickers has joined Dufresne Retail Solutions Group (dRSG) as business development manager for Western Canada. He succeeds Ed Cowx who is retiring after a 42-year career in Canada's furniture industry.
Read more...
Confidence index falls in July
OTTAWA (28 July 2014) - Although the overall Index of Consumer Confidence remains higher than it was at this point last year, it has dropped for the past three consecutive months as Canadians remain apprehensive about job creation and their household finances, according to the latest report from the Conference Board of Canada. They are also less enthusiastic about making a major purchase.
Read more...
Easyhome signs $200M credit facility
MISSISSAUGA, Ontario (28 July 2014) - Merchandise leasing specialist Easyhome has entered into a new $200 million credit facility that will provide $115 million of additional capital to support the growth of Easyfinancial, it's consumer finance segment.
Read more...
Traub named president of Serta
HOFFMAN ESTATES, Illinois (28 July 2014) - Serta Simmons Bedding (SSB) has named Michael Traub as the new president of National Bedding Company, better known as Serta International. He will assume the post on September 2 and report to SSB chief executive officer Gary Fazio.
Read more...
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Picture of the Day
Cantrex-golf-presentation (1)

Some 145 people from across the industry took part in Cantrex Nationwide’s annual charity golf classic recently. This year, some $10,000 was raised to benefit the ‘Take the Kids to Camp’ initiative of the Salvation Army. Here, Lt. Col. Sandra Rice (left), commander of the Ontario Central East division is accepting a cheque from CNW chief operating officer Jeannine Ghaleb and Jim Mahoney, vice president of photography and consumer electronics.


 

 

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