Main Menu
Home
In the News
Special Contributors
Special Report - Bedding
Sponsors
Events Calendar
Classifieds
Advertising
Contact HGO
Home
follow-on-twitter
Merchandiser Winter 2015
Merchandiser Fall 2014
2014 Product Guide
Research Store

Canada Counts
CanadaCounts-Badge-Sept2012.fw
A survey of Canadian buying intentions.
Purchase Report

 

Syndicate
Report taps Whirlpool as Canada's #1 majap resource PDF Print E-mail
Written by Michael J. Knell   

OTTAWA (30 May 2012) - Whirlpool Canada is this country's largest marketer and distributor of major appliances with revenues of more than $1 billion, according to a market overview published by Appliance Magazine, U.S. trade publication.

In what it calls the Appliance Industry Review and Outlook: Canada, the magazine's editors opine that the Mississauga, Ontario-headquartered subsidiary of Whirlpool Corporation "is the dominant player in the Canadian market." This is the same position the parent company holds globally.

It also reports it has 500 employees and operates across the country. Although Whirlpool Canada has was it refers to as a "robust portfolio of brands that appeal to a wide range of consumers, including Whirlpool, Maytag, KitchenAid, Jenn-Air, Amana, Inglis, Estate, and Roper," it no longer manufacturers product in this country, choosing to source its product from its U.S. parent.

This means there is little differentiation between product sold in Canada and that sold in the U.S. - save for minor changes in cosmetics, labeling and documentation.

However, Whirlpool's Canadian strategy seems to be to differentiate its brands through innovation. Each brand has its own identity and market position.

It should be noted Whirlpool gained its foothold in Canada when it acquired the John Inglis Co. Ltd. in 1969 and operated under the Inglis named until 2001. In 2005, the publicly-held Whirlpool began selling its ‘Inglis by Whirlpool Corporation' in the U.S., exclusively via electronics specialist Best Buy.

Sitting in second position in the Canadian market is Electrolux, with estimated 2010 sales of $645.8 million (SEK4.39 billion or Swedish Krona). In addition to its Frigidaire and Electrolux brands, the Mississauga-based subsidiary of the Swedish appliance powerhouse markets its AEG brand in Canada - something it doesn't do in the U.S.

Electrolux has already announced it intends to close its sole Canada manufacturing plant - a cooking appliances facility in l'Assomption, Quebec - in 2013, putting approximately 1,300 people out of work. Production will be moved to its major new factory in Memphis, Tennessee.

Rounding out the top three Canadian appliance resources is Mabe Canada - manufacturers and distributors of the GE, GE Profile, GE Monogram, and Hotpoint brands - which holds market share of about 17%, although Appliance Magazine didn't supply a dollar figure for its sales.

Mabe acquired Camco (Canadian Appliance Manufacturing Company Limited), originally the producers of the Westinghouse brand, when it acquired GE Appliances from the U.S.-based General Electric in 2005.

The report also noted that LG Electronics Canada claims to have the largest market share in one of the industry's fastest growing categories - front-load washing machines. LG has a broad presence in the Canadian market and is active in a number of sectors in addition to major appliances, including mobile communications, home entertainment, commercial air condition and business equipment.

The report also noted that during the 2000s, major appliance manufacturing went into steep decline. Decision making is now the province of a small number of global appliance companies who have closed Canadian production facilities and moved their capacity to the U.S., Mexico or other low-cost production countries. Appliance Magazine estimated there were fewer than 2,000 appliance manufacturing jobs in Canada at the end of last year.

<Previous   Next>
Banner
Other News
Leon's sets earnings record
TORONTO (26 February 2015) - The acquisition of arch-rival The Brick appears to be paying off for Leon's Furniture as it reported strong sales and earnings for both the fourth quarter and the 2014 fiscal year.
Read more...
Sears Canada Q4 sales fall 17.7%
TORONTO (26 February 2015) - Sears Canada continued to lose ground as its 2014 fiscal year drew to a close with fourth quarter sales falling 17.7% even though the period straddled the Holiday Season, the single most important time of year for retailers in this country.
Read more...
Slight uptick in sales marred by sharp earnings decline for BMTC in 2014
MONTREAL (25 February 2015) - BMTC Group, the largest full-line furniture retailer in Quebec and the third largest in Canada, enjoyed a solid uptick in sales for the fourth quarter, resulting in a modest increase for the year. But tough economic conditions in Quebec drove a subsequent downturn in net earnings.
Read more...
Competition Bureau investigating Sears and Hudson's Bay over mattress pricing
OTTAWA (23 February 2015) - Two of this country's leading department stores are under investigation by the Competition Bureau of Canada for having promoted false discounts to their mattress prices.
Read more...
Banner

 

 .

Banner

Please, update your HGO profile

BRIGHTON, Ontario – To improve the efficiency of our newsletter delivery service and to bring ourselves in alignment with current Canadian legislation, we need our loyal readers to update their profiles.

If you’re in big ticket home goods, you can’t be without Home Goods Online – the only business-to-business news and information service for those working in Canada’s furniture, mattress, major appliance and consumer electronics industries.

Update Your Profile Now
Picture of the Day
Karen-Sealy (PD)

The organisers have named television personality and interior designer Karen Sealy the official spokesperson for the 2015 Canadian Furniture Show. Her mandate is to assist the Quebec Furniture Manufacturers Association in their efforts to attract people to the events first Consumer Day in over 15 years. Sealy is best known as the season one host of HGTV’s Summer Home. Click here for our complete report.


 

 

Banner
 
Banner
Banner
Donald Cooper
My Turn!
HGO Merchandiser
Banner
Upcoming Events
There are no upcoming events within the search range currently scheduled.
View Full Calendar