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DDI names new Ottawa franchisee PDF Print E-mail
Written by HGO Staff   

EASTON, Maryland (30 May 2012) - Decorating Den Interiors has announced that the owners of CPI Interiors will convert their 14-year old Ottawa-based design into a Decorating Den franchise while assuming the company's future development rights in Ontario.

CPI is owned and operated by Jerome and Catherine Pulcine and will take over the Decorating Den franchise from its current owners - Linda and John Fagg of Cambridge, Ontario.

The Pulcines are expected to begin recruiting new franchise owners immediately, adding to the province's 11 existing franchises.

"This is a major milestone in our expansion in North America," DDI president and chief operating officer James S. Bugg, Jr., said in a statement. "The Pulcines built a very successful business similar to ours. Joining with us will provide them with the means to expand their local business and create new opportunities for others in Ontario to have their own interior decorating business. Additionally, the Pulcines will bring solid experience and leadership for the existing Decorating Den Interiors franchises in Ontario."

"We have been exploring ways to expand and to add locations," Jerome Pulcine said, adding, "and we found an ideal match in Decorating Den Interiors. Our business concepts are very similar."

Pulcine said DDI's approach is consistent with his company's customer-oriented approach to interior design and home furnishings. "Decorating Den Interiors proven system will enable us to grow by providing the right kind of training and business operations for others who would like to have their own home furnishings and interior design business within a highly successful franchise network," he said.

The rebranding of CPI Interiors has already begun.

Bugg saluted Linda and John Fagg who have been operating the DDI franchise in Ontario and since 1989. They were the company's Region of the Year four times and developed franchises that are still operating in Brockville, Orangeville, Newmarket, Pickering, Cambridge, Mississauga, Vaughan, Midhurst, Etobicoke, Alton and Paris.

"We will be actively recruiting franchise candidates in all parts of the province, particularly in the eastern part," Pulcine said.

Decorating Den Interiors, which was founded in 1969, operates in more than 320 locales in the U.S. and Canada. Other Canadian franchises are located in British Columbia, Alberta and Nova Scotia, but are not included in this transaction. However, Bugg said master licenses for further development are available in those regions.

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Picture of the Day
LazyBoy-Award-Bennetts (PD02Jul14)

Marlaine (far left) and Eric Bennett, owners of Bennett’s Home Furnishings are seen here accepting their award as the leading multi-store Comfort Studio dealer in North America in 2013 from Bob Ireland, vice present of La-Z-Boy Canada. Looking on (at right) are Jasmine Bennett and Tyler Steeves. Click here for our report.


 

 

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