Main Menu
Home
In the News
Special Contributors
Special Report - Bedding
Sponsors
Events Calendar
Classifieds
Advertising
Contact HGO
Home
follow-on-twitter
Merchandiser Fall 2014
Merchandiser Summer 2014
2014 Product Guide
Research Store

Canada Counts
CanadaCounts-Badge-Sept2012.fw
A survey of Canadian buying intentions.
Purchase Report

 

Syndicate
Sears opens refreshed Ontario stores PDF Print E-mail
Written by HGO Staff   

TORONTO (28 May 2012) - Sears Canada has opened what it describes as "it's new, refreshed store concept" in four Ontario locations, including Barrie, Belleville, Newmarket and at the Lime Ridge Mall in Hamilton.

In a statement, the publicly-held, multi-channel retailer said these stores are evidence of its renewed commitment to customer service and are representative of its new thinking in regards to store layout and merchandising.

The changes in the stores include: wider aisles, less clutter and streamlined merchandise offerings. All four stores feature expanded apparel assortments in all major categories including baby, children, women's and men's wear. Also on display is a new look for its Craftsman brand of power equipment as well as what it describes as a "market-leading assortment of major appliances and mattresses."

However, most analysts said the new stores, which opened last Friday, weren't a radical transformation. Rather Sears Canada president and chief executive officer Calvin McDonald has literally borrowed a number of merchandising techniques favoured by boutique stores.

At least one of the stores - at Newmarket's Upper Canada Mall - now has an assortment of some 300 major appliances in addition to 44 mattresses. These two are one of a core group of "hero categories" that McDonald has designated as part of his three-year plan to re-energize Sears Canada in the face of the planned entry of Target into the Canadian market in early 2013 and heightened competition from other retailers such as Wal-Mart Canada.

The consumer electronics assortment is being cut back by as much as 40%. Sears will focus on televisions while discontinuing most other home entertainment products.

"Our goal with the refreshed stores is to create a stage for product in an authoritative way to make it easier for our customers to shop for the items they expect from Sears and to demonstrate our leadership in the marketplace," McDonald said in a statement. "Along with a renewed commitment to customer service, our new return policy and over 5,000 lower prices, our refreshed stores demonstrate another way that Sears is doing its best to do what's best for our customers."

McDonald is planning other changes in the short term, including appointing a new advertising change to replace the Toronto-based BBDO. The new agency will be charged with repositioning the Sears brand to urge customers "to have another look at Sears," he said, adding he's also thinking about having a new logo created while noting the current now is a bit conservative.

"We don't want to alienate our loyal customers, but we want to signal to new customers that it's a fresh start," McDonald said in an interview with a major daily newspaper.

He also indicated that should the four refreshed stores perform well, he hopes to begin the process at an additional six or so locations before the end of the year.

In total, Sears Canada's location portfolio includes 196 corporate stores across the country, as well as its dealer stores, home showrooms, travel offices and catalogue locations across the country.

<Previous   Next>
Banner
Other News
Jaymar launches Freidman collection
TERREBONNE, Quebec (16 October 2014) - Contemporary upholstery specialist Jaymar will unveil its first collection for the well-known American furniture designers Stanley Jay Friedman at the upcoming fall edition of the High Point Market.
Read more...
Durham renews Mount Vernon license
DURHAM, Ontario (15 October 2014) - Solid wood furniture producer Durham Furniture has renewed its licensing agreement with the owners and operators of Mount Vernon, the home and estate of George Washington, the first President of the United States.
Read more...
Zedbed to launch adjustable base, six mattresses and new protectors at HPM
SHAWINIGAN, Quebec (16 October 2014) - Specialty bedding producer Zedbed is planning an expansive launch at this weekend's High Point Market, including the debut of its first-ever adjustable base as well as six new mattresses and a new range of mattress protectors.
Read more...
Canadian exhibitors at HPM
HIGH POINT, North Carolina (14 October 2014) - Approximately 78 Canadian companies are expected to show at the Fall 2014 edition of the High Point Market, which will open for its semi-annual run this coming Saturday, October 18.
Read more...
Banner

 

 .

Banner

Please, update your HGO profile

BRIGHTON, Ontario – To improve the efficiency of our newsletter delivery service and to bring ourselves in alignment with current Canadian legislation, we need our loyal readers to update their profiles.

If you’re in big ticket home goods, you can’t be without Home Goods Online – the only business-to-business news and information service for those working in Canada’s furniture, mattress, major appliance and consumer electronics industries.

Update Your Profile Now
Picture of the Day
Jaymar-Luna

The Luna (seen here) is the part of the first collection designed for Jaymar by the well-known U.S. based furniture designer Stanley Jay Freidman. It will be unveiled at this week’s High Point Market as part of new owner Daniel Walker’s growth plan for the Montreal-based upholstery market. Click here for details.


 

 

Banner
 
Banner
Banner
Donald Cooper
My Turn!
HGO Merchandiser
Banner
Upcoming Events
There are no upcoming events within the search range currently scheduled.
View Full Calendar