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ISPA upgrades web sites PDF Print E-mail
Written by HGO Staff   
ALEXANDRIA, Virginia (24 May 2012) - The International Sleep Products Association (ISPA) has rolled out three new web sites, including one for itself; one for its BedTimes magazine; and another in support of the Better Sleep Council.

In a statement, the association noted technology is also changes and so it felt the time was right for each site to receive a makeover. The look, content and functionality have all been improved to provide a more positive experience for site visitors.

"Online communication is an important part of our overall communications strategy," ISPA vice president of membership and communications, Mary Helen Uusimaki, said. "With the redesign, we've improved each site's navigation so visitors can find relevant information quickly. Visitors will also enjoy a wider use of multimedia and visuals. And with a more robust search engine optimization strategy, our messages will reach a wider audience than ever before."

Specific changes include:

  • BedTimes (www.bedtimesmagazine.com) - All news and feature stories are slotted into categories, making it easier for visitors to find relevant information. Share buttons allow articles to be quickly distributed via email or social channels.
  • Better Sleep Council (www.bettersleep.org) - Improved navigation makes information related to sleep vs. mattresses and top-of-bed products easier to find. Increased content on improving sleep and mattress selection adds value for the consumer audience, while resources for the retail community help spread timely messages around BSC campaigns, including May is Better Sleep Month.
  • ISPA (www.sleepproducts.org) - Refocused content and an increase in multimedia and other visual elements improve efforts to communicate with members effectively.
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