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IKEA Canada to launch mobile shopping app tomorrow PDF Print E-mail
Written by HGO Staff   

BURLINGTON, Ontario (01 May 2012) - IKEA Canada will be one of three countries to pilot the Swedish home furnishings giant's new mobile shopping application for Android and iPhones. The app will go online tomorrow.

According to the company, the app will enable customers to browse IKEA's product range, review product information and availability.  It will also allow the creation of shopping lists that include the product's location for pick-up in the store. Customers can even access a store map on their phone to make navigating through the store easier.

"We recognize that smartphones are changing consumer behavior and our customers are increasingly relying on their mobile phones to get the information they need," IKEA Canada president Kerri Molinaro said in a statement. "Ten per cent of all traffic to the IKEA.com websites in March 2012 was from a mobile, which translates into an annual increase of 250%."

The mobile shopping app - available in both French and English - works alongside the company's new mobile-friendly web site and catalogue app to provide what Molinaro described as "a seamless ‘IKEA on the Go' experience."

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Ross Fraser, president (right) and co-founder Carol Alfieri are seen here inside ITEM, their new venture in the Griffintown district of Montreal. This 10,000 square foot space is described as an urban lifestyle store that will “surprise, excite and inspire these who seek to rejuvenate and personalise their interiors” with an eclectic mix of furniture, accessories and other products for both home and self. Click here for our report.


 

 

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