Main Menu
Home
In the News
Special Contributors
Special Report - Bedding
Sponsors
Events Calendar
Classifieds
Advertising
Contact HGO
Home
follow-on-twitter
Merchandiser Fall 2014
Merchandiser Summer 2014
2014 Product Guide
Research Store

Canada Counts
CanadaCounts-Badge-Sept2012.fw
A survey of Canadian buying intentions.
Purchase Report

 

Syndicate
Confidence reverses course in April PDF Print E-mail
Written by HGO Staff   

OTTAWA (24 April 2012) - Strongly negative responses to the future employment question and a partial reversal of last month's improved outlook on the major purchases question forced a 4.5 point retreat to the Conference Board of Canada's Index of Consumer Confidence in April, the privately-held think tank has reported.

The index now stands at 75.0, down from 79.5 in March. The index was set at 100 in 2002.

This month's survey of approximately 2,000 nationally representative Canadian adults was conducted by telephone between April 4 and 12. The margin of error is plus or minus 2.2%.

In his report, board economist Todd Crawford noted Canadian attitudes toward their financial situation were largely unchanged in March.  Only 16.2% of respondents said their family finances had improved over the past six months - a drop of 0.9% month-over-month. This was partially offset by a 0.4% reduction in the share who said they were financially worse off over the same time.

"Although improved from where it was during the depths of the 2008-09 recession; the balance of opinion remains extremely weak and continues to present a significant challenge for the Canadian economy going forward," Crawford said.

In the related question, those saying their family finances will improve over the coming six months fell 0.6% to 23.4% in March - lower than it was this time last year. The proportion of respondents saying they expect their finances to get worse climbed 1.4 points to 18.7%. "That leaves the overall balance of opinion on this question at its second-lowest level since spring 2009," Crawford said.

Canadians are also becoming more concerned with the job market. The number expecting to see more jobs in their community was up one point to 20% - a gain that was more than offset by a 5.3% gain in the share of those expecting fewer jobs.

"After three consecutive monthly improvements, the balance of opinion reversed course sharply this month, and negative attitudes are now at their highest level in more than two years," Crawford said.

Those saying now is a good time to make a major purchase - such as a home, car, major appliance or furniture - fell 3.4 points to 40.8% while the number holding the opposite view climbed 3.6 points to 48.3%.

After being the sole region to register a decline last month, Quebec turned around and recorded this month's only increase - although confidence in French Canada remains shaky at best.

All other regions posted declines - the greatest being in Atlantic Canada.

For more information, the Conference Board of Canada maintains a web site at www.conferenceboard.ca.

<Previous   Next>
Banner
Other News
Jaymar launches Freidman collection
TERREBONNE, Quebec (16 October 2014) - Contemporary upholstery specialist Jaymar will unveil its first collection for the well-known American furniture designers Stanley Jay Friedman at the upcoming fall edition of the High Point Market.
Read more...
Durham renews Mount Vernon license
DURHAM, Ontario (15 October 2014) - Solid wood furniture producer Durham Furniture has renewed its licensing agreement with the owners and operators of Mount Vernon, the home and estate of George Washington, the first President of the United States.
Read more...
Zedbed to launch adjustable base, six mattresses and new protectors at HPM
SHAWINIGAN, Quebec (16 October 2014) - Specialty bedding producer Zedbed is planning an expansive launch at this weekend's High Point Market, including the debut of its first-ever adjustable base as well as six new mattresses and a new range of mattress protectors.
Read more...
TCHFM becomes CFS as organisers announce the return of Consumer Day
TORONTO (15 October 2014) - For the past 42 years, this industry's only national event has been known as The Canadian Home Furnishings Market. Beginning today, it will be called the Canadian Furniture Show (CFS). This was one of many changes presented to the industry today by its owners and organisers, the Quebec Furniture Manufacturers Association (QFMA).
Read more...
Banner

 

 .

Banner

Please, update your HGO profile

BRIGHTON, Ontario – To improve the efficiency of our newsletter delivery service and to bring ourselves in alignment with current Canadian legislation, we need our loyal readers to update their profiles.

If you’re in big ticket home goods, you can’t be without Home Goods Online – the only business-to-business news and information service for those working in Canada’s furniture, mattress, major appliance and consumer electronics industries.

Update Your Profile Now
Picture of the Day
Jaymar-Luna

The Luna (seen here) is the part of the first collection designed for Jaymar by the well-known U.S. based furniture designer Stanley Jay Freidman. It will be unveiled at this week’s High Point Market as part of new owner Daniel Walker’s growth plan for the Montreal-based upholstery market. Click here for details.


 

 

Banner
 
Banner
Banner
Donald Cooper
My Turn!
HGO Merchandiser
Banner
Upcoming Events
There are no upcoming events within the search range currently scheduled.
View Full Calendar