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Bermex barrels ahead PDF Print E-mail
Written by Michael J. Knell   

FROM THE HGO MERCHANDISER

A decade ago, Bermex was a relatively small, little-known casual dining producer. It made a good product and had a reasonable following among retailers, particularly in eastern Canada. But it was just another voice in a big chorus. Today, Groupe Bermex may be the fastest-growing furniture manufacturer in North America.

Although Bermex doesn't publish sales figures, it is in all likelihood one of this country's three largest residential furniture resources. The only two companies with equal or greater heft are Palliser Furniture, the Winnipeg-based upholstery specialist, and Quebec's Dorel Inds., best known for ready-to-assemble furniture sold through North America's largest mass merchants.

On April 20, privately held Bermex will debut its 95,000-square-foot showroom building in the world's furniture capital - High Point, North Carolina - immediately prior to the spring edition of the big market. Within the brick walls of what once was a hosiery mill, Groupe Bermex will display all 10 of its brands, including four it will show in the United States for the first time.

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Shermag has expanded Emma, making it a more complete lifestyle collection with bedroom, dining and occasional furniture. The transitional rustic collection is available in a single or two-tone combination finish of Java, seen here, and black chocolate. Crafted in oak solids and veneers, this sideboard will be unveiled at the upcoming High Point Market.

"We want to be a key player in the furniture industry," says Daniel Walker, president and chief commercial officer of the Maskinongé, Quebec-based furniture maker and distributor. The Factory, as the new High Point facility has been christened, will be the platform from which the effort will be driven.

Bermex's growth spurt began in 2005 with the acquisition of Midi, another Quebec-based case goods producer making not just casual dining but wall systems and entertainment units as well. This was followed two years later with the purchase of Dinec, the contemporary casual dining and bedroom specialist which had filed for court protection from creditors in late 2006.

However, the big push came in summer 2009, when Richard Darveau, Bermex CEO, announced he was making a bid for controlling interest in struggling Shermag Inc. and its sister company, the contemporary upholstery specialist Jaymar Furniture.

Read our complete report, Building the brands: Bermex barrels ahead, beginning on Page 30 of the Spring 2012 edition of the HGO Merchandiser. Click here to download your copy.

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Originally built over a century ago as a hosiery mill, The Factory officially will open as Groupe Bermex's new High Point showroom facility this Friday, immediately prior to the upcoming spring market. All 10 of the company's brands will be housed here, including four that will be shown for the first time in the United States.

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Picture of the Day
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Marlaine (far left) and Eric Bennett, owners of Bennett’s Home Furnishings are seen here accepting their award as the leading multi-store Comfort Studio dealer in North America in 2013 from Bob Ireland, vice present of La-Z-Boy Canada. Looking on (at right) are Jasmine Bennett and Tyler Steeves. Click here for our report.


 

 

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