TORONTO (03 April 2012) - Sears Canada has launched its first applications for iPhone and Android smartphones, making it for the first Canada department store to put a fully transactional mobile website online.

According to the publicly-held, multi-channel retailers, Canadian consumers now have instant access to the over 80,000 products available on its web site at Sears.ca. Customers can now not only browse and research Sears's products, but they can also complete a full purchase with the convenience of their smartphone - from anywhere, in both official languages.

Sears Canada has unveiled its first app for smartphones.

In addition to being fully transactional, the applications are loaded with many special features available only to Sears's mobile app users, including exclusive offers and daily deals.  As well, the apps make it easy for customers to find the closest Sears's retail, specialty or order pick-up location. Once in-store, QR codes can be scanned to access additional product information, reviews and videos.

Customers using the app will also gain early access to the weekly flyer as well as instant updates from Sears Canada's mobile Facebook, Twitter and YouTube pages.

"As with our Wish Book app that we launched during the 2011 holiday season, which was one of the 10 most downloaded apps for several weeks, Sears continues to be an industry leader in providing innovative online and mobile retail solutions for Canadian families," McDonald said.

"With our fully transactional mobile website and smartphone applications, we're excited to provide a whole new channel to build a trustworthy and dependable relationship with Canadian families," he added.

Consumers can download the Sears mobile apps by visiting www.sears.ca/app on his or her smartphone.