Main Menu
Home
In the News
Special Contributors
Special Report - Bedding
Sponsors
Events Calendar
Classifieds
Advertising
Contact HGO
Home
follow-on-twitter
Merchandiser Fall 2014
Merchandiser Summer 2014
2014 Product Guide
Research Store

Canada Counts
CanadaCounts-Badge-Sept2012.fw
A survey of Canadian buying intentions.
Purchase Report

 

Syndicate
Protect-A-Bed hires Marc de Grave to run new Canadian operation PDF Print E-mail
Written by HGO Staff   

GUELPH, Ontario (10 January 2012) - Protect-A-Bed has named industry veteran Marc de Grave as vice president of business development for the Canadian market in the wake of the protection specialist's split from Caber Sure Fit. For the first time, it will also have its own presence at the Canadian Home Furnishings Market, which opens this coming Saturday.

Protect-A-Bed will service the Canadian market directly under de Grave's leadership.

"We're excited to bring our global resources and brand awareness to our new office in Canada, which will position us for expansion in many business channels," James Bell, chief executive officer of the Chicago-based Protect-A-Bed, said in a statement.

Bell said Protect-A-Bed intends to bring "a rich value proposition to the Canadian office", including innovative product, customer service support and access to product trainers.

"We have a commitment to release new products that will exceed consumer's expectations," Bell says. "We're excited to have Marc's vast experience and knowledge of the marketplace to lead this effort in Canada."

Image
Marc de Grave
de Grave brings more than 25 years of sales and marketing experience in senior management, including serving as vice president of sales and marketing for Coats, a global thread manufacturer whose clients include furniture and mattress manufacturers. He was also vice president of Caber between November 2009 and late 2010.

"I am truly delighted to be part of the PAB team. Protect-A-Bed is the leader of the pack when it comes to mattress protection and their global marketing initiatives are second to none," de Grave said. "They bring to market not only great quality products, but products that are needed by all and the sales and marketing support that few companies can actually provide."

Bell said Protect-A-Bed will offer its full "Healthy Sleep Zone" offering to Canadian retailers as well as its enhanced warranty registration program.

Canadian retailers signing on with PAB will also get access to its sales associates, trainers, customer service representatives and administrative personnel. Bell said a key element of Protect-A-Bed's focus is a training program to educate customers - and their consumers - about the products' benefits and features. "Protect-A-Bed's professional training program frequently trains sales representatives across the world," he says. "We're excited to make this available to our customers in Canada."

Bell also noted Canada is the latest addition to the company's worldwide presence. Protect-A-Bed now operates in 30 countries worldwide, the latest being Panama and Russia.

Protect-A-Bed's display during TCHFM will be located in space 5462 of the International Centre.

<Previous   Next>
Banner
Other News
Resale market falls in September
OTTAWA (27 October 2014) - On a national and month-over-month basis, home sales fell 1.4% from August to September, according to the latest data from the Canadian Real Estate Association (CREA), although they were up 10.6%  on an actual year-over-year basis for the ninth month of the year.
Read more...
James Reid: Behaving with integrity

FROM THE HGO MERCHANDISER

It's been said the overwhelming majority of new business start-ups are lucky to reach their fifth anniversary. To reach that milestone 32 consecutive times under the ownership and management of four generations of a single family is truly remarkable. It's so rare there are barely a handful of furniture retailers across North America who can claim membership in this truly elite club. Indeed, some experts maintain only 3% of all family-owned businesses, regardless of the category in which they complete, make it to the fourth generation.

Read more...
BG secures new investment
WALKERTON, Ontario (21 October 2014) - BG Furniture has secured an initial $750,000 in ‘gross sales royalty' financing from Grenville Strategic Royalty Corporation. The funds will be used to support the solid wood case goods producer's sales growth and market expansion plans.
Read more...
GLR big ticket sales up again in August
OTTAWA (22 October 2014) - Statistics Canada's Group of Large Retailers (GLR) saw sales increase on a month-over-month basis in all major big-ticket home categories in August with the sole exception of major appliances. All five recorded improvements year-over-year.
Read more...
Banner

 

 .

Banner

Please, update your HGO profile

BRIGHTON, Ontario – To improve the efficiency of our newsletter delivery service and to bring ourselves in alignment with current Canadian legislation, we need our loyal readers to update their profiles.

If you’re in big ticket home goods, you can’t be without Home Goods Online – the only business-to-business news and information service for those working in Canada’s furniture, mattress, major appliance and consumer electronics industries.

Update Your Profile Now
Picture of the Day
Jaymar-Luna

The Luna (seen here) is the part of the first collection designed for Jaymar by the well-known U.S. based furniture designer Stanley Jay Freidman. It will be unveiled at this week’s High Point Market as part of new owner Daniel Walker’s growth plan for the Montreal-based upholstery market. Click here for details.


 

 

Banner
 
Banner
Banner
Donald Cooper
My Turn!
HGO Merchandiser
Banner
Upcoming Events
There are no upcoming events within the search range currently scheduled.
View Full Calendar