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Protect-A-Bed hires Marc de Grave to run new Canadian operation PDF Print E-mail
Written by HGO Staff   

GUELPH, Ontario (10 January 2012) - Protect-A-Bed has named industry veteran Marc de Grave as vice president of business development for the Canadian market in the wake of the protection specialist's split from Caber Sure Fit. For the first time, it will also have its own presence at the Canadian Home Furnishings Market, which opens this coming Saturday.

Protect-A-Bed will service the Canadian market directly under de Grave's leadership.

"We're excited to bring our global resources and brand awareness to our new office in Canada, which will position us for expansion in many business channels," James Bell, chief executive officer of the Chicago-based Protect-A-Bed, said in a statement.

Bell said Protect-A-Bed intends to bring "a rich value proposition to the Canadian office", including innovative product, customer service support and access to product trainers.

"We have a commitment to release new products that will exceed consumer's expectations," Bell says. "We're excited to have Marc's vast experience and knowledge of the marketplace to lead this effort in Canada."

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Marc de Grave
de Grave brings more than 25 years of sales and marketing experience in senior management, including serving as vice president of sales and marketing for Coats, a global thread manufacturer whose clients include furniture and mattress manufacturers. He was also vice president of Caber between November 2009 and late 2010.

"I am truly delighted to be part of the PAB team. Protect-A-Bed is the leader of the pack when it comes to mattress protection and their global marketing initiatives are second to none," de Grave said. "They bring to market not only great quality products, but products that are needed by all and the sales and marketing support that few companies can actually provide."

Bell said Protect-A-Bed will offer its full "Healthy Sleep Zone" offering to Canadian retailers as well as its enhanced warranty registration program.

Canadian retailers signing on with PAB will also get access to its sales associates, trainers, customer service representatives and administrative personnel. Bell said a key element of Protect-A-Bed's focus is a training program to educate customers - and their consumers - about the products' benefits and features. "Protect-A-Bed's professional training program frequently trains sales representatives across the world," he says. "We're excited to make this available to our customers in Canada."

Bell also noted Canada is the latest addition to the company's worldwide presence. Protect-A-Bed now operates in 30 countries worldwide, the latest being Panama and Russia.

Protect-A-Bed's display during TCHFM will be located in space 5462 of the International Centre.

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