Main Menu
Home
In the News
Special Contributors
Special Report - Bedding
Sponsors
Events Calendar
Classifieds
Advertising
Contact HGO
Home
follow-on-twitter
2015 Product Guide
Merchandiser Spring 2015
Merchandiser Winter 2015
Research Store

Canada Counts
CanadaCounts-Badge-Sept2012.fw
A survey of Canadian buying intentions.
Purchase Report

 

Syndicate
Caber ends partnership with Protect-A-Bed, launches new coverings strategy PDF Print E-mail
Written by Michael J. Knell   
MARKHAM, Ontario (09 January 2012) - Caber Sure Fit has ended its ten-year partnership with Protect-A-Bed and will embark on a new ‘coverings' strategy at the Canadian Home Furnishings Market (TCHFM) this coming weekend, when it will introduce its DreamSerene line of mattress and pillow encasements to retailers.

Expected to ship by spring 2012, Caber said DreamSerene is the result of a $1 million investment and research program and was created not only with the consumers' needs in mind, but with their input.

In addition to providing protection against wear and tear, allergens and bed bugs while promoting rest and rejuvenation, the new line will feature tiered product categories - labeled ‘value', ‘good', ‘better' and ‘best' - to provide the customer the specifics benefits they are looking for.

The program will also provide training and resource materials - including a comprehensive product guide - to retailers taking part in the program.

Image
Bernard Weinstein
"It has always been our goal to bring a mattress protection line to market that benefits both our vendor and consumer clientele," Bernard Weinstein, Caber Sure Fit's president and chief executive officer said in a statement. "This new DreamSerene line will give retailers the tools they need to enhance customer service and allow consumers to choose from a greater variety of products."

Weinstein said DreamSerene encasements have a variety of features including bed bug barriers that are 100% bite proof; allergy shields to guard against dust mites and other microscopic allergens; waterproofing; and, antimicrobial protection that should kill 99.9% of those bacteria commonly found in beds.

The company also said the line has received Health Canada's ‘Class 1 Medical Devise' classification. All DreamSerene products are machine washable and come with warranty protection.

"We have conducted extensive market research and enforced scrupulous testing to ensure that this new line of products exceeds everyone's expectations," says Weinstein. "These latest developments are an opportunity for us to put our stamp on mattress protection and further demonstrate that we're dedicated to enhancing their lives."

Image
Caber Sure Fit's logo for its DreamSerene program, set for launch at TCHFM 2012.

In an interview with Home Goods Online, Weinstein said the split from Protect-A-Bed was amicable and the result of Caber's changing priorities after the acquisition of Sure Fit in early 2010. "We reached a stage where were our vision changed and we want to do more than be a distributor," he said.

Although many think them out of fashion, slip covers for upholstery seem to be making a resurgence. For example, in addition a line of traditional covers for sofas, loveseats, recliners, dining chairs and other seats, Caber Sure Fit is currently marketing a pet-friendly cover for most upholstery pieces.

"Our new tag line is ‘covering what matters'," Weinstein said, pointing out that regardless of the specific product involved, Caber wants to add functionality and colour to the idea of protection.

"When it comes to protection, we want to be all things to all people," he continued. "We are adding a new dimension to the slip cover and TCHFM will be our coming out party."

Weinstein said he expects the transition to the new brand to be seamless and doesn't anticipate any service disruptions to the company's existing retail network.

During TCHFM 2012, Caber Sure Fit will be located in space 5006 in Hall 5 of the International Centre.

<Previous   Next>
Banner
Other News
Easyhome to provide Leon's with new consumer financing plan
MISSISSAUGA, Ontario (29 July 2015) - Easyhome has entered into a new partnership that will see it provide a new source of financing to those customers of Leon's Furniture Ltd. who don't qualify for traditional credit.
Read more...
XSENSOR promotes Richard Brass
CALGARY, Alberta (29 July 2015) - XSENSOR Technology Corporation has promoted Richard Brass to senior vice president of Sleep North America for the REVEAL Mattress Recommendation System products.
Read more...
DFA helps kids dream big
WINNIPEG, Manitoba (23 July 2015)  -- For the second consecutive year, Dufresne Furniture & Appliances hosted 23 children from the local Big Brothers Big Sisters organisation at an epic sleepover party at Investors Group Field here. It was held as part of its Dream Big Experience held in collaboration with the Winnipeg Blue Bombers, this city's entry in the Canadian Football League.
Read more...
TDG looking for 17 Ashley locations
WINNIPEG, Manitoba (21 July 2015) - The Dufresne Group (TDG) is looking to find 17 Ashley Furniture HomeStore locations in Alberta, Saskatchewan, Manitoba and Ontario, a move that would double the size of its current chain of Ashley-branded stores across the country.
Read more...
Banner

 

 .

Banner

Please, update your HGO profile

BRIGHTON, Ontario – To improve the efficiency of our newsletter delivery service and to bring ourselves in alignment with current Canadian legislation, we need our loyal readers to update their profiles.

If you’re in big ticket home goods, you can’t be without Home Goods Online – the only business-to-business news and information service for those working in Canada’s furniture, mattress, major appliance and consumer electronics industries.

Update Your Profile Now
Picture of the Day
CNW Salvation donation (PD30Jul15)

Some 120 people from across the industry took part in the recent annual golf tournament hosted by Cantrex Nationwide at the Copper Creek Golf Course in Kleinberg, Ontario, just north of Toronto. As has become its usual practise the event benefits a local charity, in this case the Salvation Army. At right, Jeannine Ghaleb, CNW’s president and COO is seen presenting a cheque for $10,000 to the army’s Captain Rick Zelinsky.


 

 

Banner
 
Banner
Banner
Donald Cooper
My Turn!
HGO Merchandiser
Banner
Upcoming Events
There are no upcoming events within the search range currently scheduled.
View Full Calendar