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South Shore to add cribs to juvenile offerings at TCHFM 2012 PDF Print E-mail
Written by Michael J. Knell   

SAINTE-CROIX, Quebec (03 January 2012) - South Shore Furniture will add cribs to its offerings of both assembled and ready-to-assemble bedroom furniture at the Canadian Home Furnishings Market, which will open at Toronto's International Centre on January 14.

The privately-held Canadian case goods specialist said its product development team has developed a crib that can be turned into a transition as the child grows. Since it also produces auxiliary baby furniture pieces such as change tables and drawer chests, adding cribs seemed the next logical step to rounding out the existing collections.

South Shore is expanding its baby furniture offers with cribs at the upcoming TCHFM. Each features a height-adjustable mattress base and is made from both New Zealand pine and MDF. It will also convert into a toddler's bed. This cherry-finished model is designed to complement the company's existing Heavenly collection.

As with the change tables and drawer chests, the cribs will be offered in three finishes: white, cherry and espresso.

"Our changing tables and drawer chests were already selling well thanks to the baby-boom in recent years, but we expect better results with a more comprehensive offering," South Shore director of marketing Sophie Drouin said in a statement, adding, "It just makes life easier for parents-to-be shopping for furniture for their future baby."

The white crib is a match for South Shore's existing Savannah and Heavenly collections, while the espresso complements both the Savannah and Angel. The cherry crib is intended to round out the Heavenly furniture group.

Drouin noted that in addition to ensuring the new crib complement existing styles and finishes, they were also subjected to a battery of tests to meet current safety standards including: ASTM F 1821-11a; ASTM F 1169-10a; 16CFR1217; 16CFR1219; and, CPSIA 2008. All wood and MDF components meet the industry's standards.

During TCHFM, South Shore will be located in Hall 1 of the International Centre in space 1117.

South Shore will also place the new cribs front and centre during its presentation at the Las Vegas Market, which opens January 30.

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