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Palliser to show in Vegas PDF Print E-mail
Written by Michael J. Knell   

WINNIPEG, Manitoba (07 December 2011) - Palliser Furniture has announced that it will participate in the Winter 2012 edition of the Las Vegas Market. This will be the first time the Canadian upholstery specialist has shown at a furniture industry event in the Western United States since the demise of the old San Francisco Market.

Palliser's showroom will be located at Space 770 in Building ‘B' of the World Market Center, which is also the market's Modern Trends area.

In a statement, the company said it anticipates that showing in LVM will allow it to reach a large number of retailers in both the Western U.S. and Western Canada who find it a more convenient market to attend. "This will also be an important market for Palliser customers from Latin America," the company said.

Palliser intends to show approximately 50 groups that are representative of its current assortment - which includes stationary and motion upholstery as well as recliners and home theatre seating in both leather and fabric across style ranges from transitional and contemporary to traditional.

"The depth and breadth of the Palliser line with its infinite ability to configure product and cover is a business model that fits perfectly with the small to medium-size retailer in Western states," said Cary Benson, Palliser's president of sales and marketing, adding that Palliser's unique strength is its ability to produce its entire line-up within North America and deliver custom furniture in a reasonable time.

Palliser's factories are located and here and in Saltillo, Mexico.

"We know that many of these retailers attend the Vegas market and this creates the opportunity for them to view the Palliser line and for us to showcase the product and its possibilities," Benson said.

Art DeFehr, Palliser's chief executive officer, was a vocal critic of the Las Vegas Market when its organizers first announced its formation some 10 years ago.

Art DeFehr
"The problem with Vegas was that they took a position of its ‘only us or them' and there will be a winner and a loser," DeFehr told Home Goods Online. "In that circumstance we felt it necessary to support High Point to tilt the outcome in that direction. The fact that we owned real estate in High Point was, of course, an additional factor."

Palliser owns and is the anchor tenant of 220 Elm and the C&D Building.

DeFehr noted Palliser has long supported markets in the Western U.S. "Palliser was in the Dallas show in the 80's then the San Francisco show in the 90's," he said, adding, "and in fact in Minneapolis and Seattle before that. We have always appreciated the role of a western regional market and supported that idea."

Although the organizer's original intent was to create a national industry event that would displace High Point, the reality five years on is somewhat different and DeFehr said Palliser isn't committing itself to LVM for the long term out of the gate.

"With the current situation where it is clear that Vegas plays a regional role we are willing to give it a try - although we will test and are not yet sure that it will be good long term," he said. "This was simply a pragmatic decision."

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