Main Menu
Home
In the News
Special Contributors
Special Report - Bedding
Sponsors
Events Calendar
Classifieds
Advertising
Contact HGO
Home
follow-on-twitter
Merchandiser Summer 2014
Merchandiser Spring 2014
2014 Product Guide
Research Store

Canada Counts
CanadaCounts-Badge-Sept2012.fw
A survey of Canadian buying intentions.
Purchase Report

 

Syndicate

Please Update Your HGO Profile

BRIGHTON, Ontario (30 June 2014) – Home Goods Online wants to improve our news delivery service for everyone in Canada’s furniture, mattress, major appliance and consumer electronics industries. So, we’re not only signing on with a new service provider but we’re asking each of our readers to give us a few moments of his or her time to update their individual profile.

Doing so will not only ensure that HGO is in compliance with current federal legislation, but will strengthen our connection with you, the reader.

Click here to update your profile.  It will only take a few moments of your time.

Here at Home Goods Online, our only mission is to keep every member of Canada’s furniture, mattress, major appliance and consumer electronics industries up-to-date on issues of vital importance as well as the news everyone needs to know, regardless of your role: retailer, manufacturer, distributor/importer, sales rep or other industry professional.

Thank you for your help.

Update Your Profile Now
Screw the castle, provide the service PDF Print E-mail
Written by Alixe MacRae   

ImageI visited the Sears store in Toronto's Yorkdale Shopping Centre the other day. It was a complete mess; the escalators were not working, there were racks in the aisles and there were curtains strung about hiding the activity. I asked an associate what was going on. He replied "a major renovation."

This in a store that rarely has enough staff and one where they all complain their raises are small and the hours are frequently cut. I don't shop in a store because of marble floors, crystal lighting or hand-crafted carpets. I shop where I will get high quality goods at a fair price with the assistance I need, when I need it.

I visit a local hotel weekly for a business meeting. They have spent over $10 million over the past while on renovations including a white carpet (how dumb is that!) and the resurfacing of their parking lot, which has caused enormous inconvenience for all guests. The staff is pleasant but clearly over-worked. Which management VIP determined that a white carpet was better than a few more people assisting the people who pay for their service? If there was any justice in the world, he or she should be, at best, demoted and, more properly, let go.

I voted in the advance poll in the upcoming Ontario election. There was no parking provided; so after entering the facility I asked (subtly) "who was the idiot who picked a location without parking?" The returning officer declared she was that person and claimed the site was wheelchair accessible since it was on the first floor. So the handicapped could enter but only after being unable to get to the building? Is thinking a near-extinct attribute for those in charge?

My mother lives in one of the finest retirement homes in Winnipeg. The other evening, she and her companions at their table waited 35 minutes to be served, and then learned that the residence was replacing sheer draperies that had been installed only a year ago. So the costs of living there will continue to rise while the service will continue to deteriorate. Ridiculous!

The Taj Mahal may be a wonderful monument, but unless you have more millions than Bill Gates; consider what your customers want, find strategies to provide for those wants and park your ego at the door - it's more dangerous than a gun. Don't build a glitzy store that will cost you more in upkeep, taxes and utilities than is reasonable to expect. Instead, invest in your people and spend a little more on advertising and promotion.

The next time you're tempted to tart-up your store consider this: clean is good, convenience is important as is a well-trained pleasant staff who are appreciated and well-compensated. If you need a castle, build it out of Popsicle sticks. Don't foist it on your customers.

A regular contributor to Home Goods Online, Alixe MacRae is one of this country's best known merchandisers, having held senior positions at a variety of well-known Canadian retailers including Stoney Creek Furniture, Sears Canada and The Bay. She recently started her own business Concierge Relocation (www.conciergerelocation.com). Her company specializes in move management, especially for those dramatically downsizing seniors and their overwhelmed children.

<Previous   Next>
Banner
Banner

 

 .

Banner
 
Banner
Banner
Donald Cooper
My Turn!
HGO Merchandiser