Main Menu
Home
In the News
Special Contributors
Special Report - Bedding
Sponsors
Events Calendar
Classifieds
Advertising
Contact HGO
Home
follow-on-twitter
Merchandiser Summer 2014
Merchandiser Spring 2014
2014 Product Guide
Research Store

Canada Counts
CanadaCounts-Badge-Sept2012.fw
A survey of Canadian buying intentions.
Purchase Report

 

Syndicate

Please, update your HGO profile

BRIGHTON, Ontario – To improve the efficiency of our newsletter delivery service and to bring ourselves in alignment with current Canadian legislation, we need our loyal readers to update their profiles.

If you’re in big ticket home goods, you can’t be without Home Goods Online – the only business-to-business news and information service for those working in Canada’s furniture, mattress, major appliance and consumer electronics industries.

Update Your Profile Now
IMG making Canadian push PDF Print E-mail
Written by HGO Staff   

KELOWNA, British Columbia (13 September 2011) - Motion and home theatre producer IMG Comfort of Norway is launching a major push onto the Canadian retail scene under the leadership of industry veteran Karl Woll, an independent sales agent based here.

IMG's upholstery features steel-framed furniture, padded with cold-cure molded foam and covered in top grain Italian leather. It assortment includes swivel chairs, glider rockers, recliners, home theatre and stationary groups.

Woll notes IMG offers one of the most extensive consumer warranties in the industry: two years on the double-rubbed leather; five years on the motor for the power recline feature offered on a number of models; five years on the foam; and, ten years on the frame.

IMG's engineered high-performance recliners retail from $1,099 to $1,799 which Woll believes makes them highly desirable for the larger independent.  "While this is not an entry level product, it is priced under Ekornes' Stressless line," he observed.

IMG Comfort is a division of the Norway-headquartered International Mobel Group. Company president Nils Hjellegjerde's family has been in the furniture industry 1941.

"Our chairs are very space efficient and follow the Scandinavian design direction," Hjellegjerde said, adding each chair features a patented support system that pushes the head support forward to cradle the head and neck as the user reclines.

All design, sales, marketing and administrative functions are located in Norway while their production facilities are in Thailand and Vietnam.  Hjellegjerde is careful to stress his company owns and operates those factories.

Hjellegjerde said the third generation furniture maker is vertically integrated and controls all of the critical components of assembly process up to curing its own foam and cutting and sewing the leather covers.

A number of Canadian retailers throughout Western Canada are already flooring the line, as are a number in Atlantic Canada such as Gallery One in Halifax. A number of Leon's Furniture franchises have also picked it. For a number of years, DeBoer's was an IMG Comfort dealer. However, the Toronto destination furniture retailer went out of business earlier this year.

Image
The Divani is one of the home theatre groups being introduced to the Canadian market by IMG Comfort of Norway. It features cold-cured foam on a steel frame covered in Italian leather in a Scandinavian-inspired silhouette.

"We are targeting the better independent retailer who is willing to put some muscle behind the line," Woll told Home Goods Online. "Our goal is to find and work with the leading retailers in each city - with some exceptions; we don't want more than one key retailer per market."

Two key concerns for the majority of independent retailers are delivery and service. Woll said IMG average delivery time to a Canadian retailer's dock is eight to ten weeks from date of order. The product is also delivered suspended in its box - that is, it's totally encased meaning there is rarely any damage done during shipping.

To expedite service issues, Woll is maintaining a small parts inventory - such as replacement motors and mechanisms - at his office here for shipping as required. IMG will also ship parts directly to the retailer by UPS from either Thailand or Vietnam if need be.

Although IMG doesn't plan to show at the Canadian Home Furnishings Market in Toronto next January, it will open its first North American showroom in High Point in time for the April 2012 High Point Market.

In addition to Woll, IMG Comfort is being represented by Michele Champoux in Quebec and Shaun Pauley in Atlantic Canada.

Woll can be reached at .

<Previous   Next>
Banner
Other News
Sunpan moves HPM showroom
HIGH POINT, North Carolina (22 September 2014) - Canadian furniture resource Sunpan Modern Home is moving into a new 22,000 square foot showroom in the Showplace building here in time for next month's Fall 2014 edition of the High Point Market.
Read more...
Resale market climbs for seventh consecutive month in August
OTTAWA (18 September 2014) - In an act that seems totally contradictory to the forecasts of economists and other observers, the number of home sales processed through the Multiple Listing Service operated by the Canadian Real Estate Association (CREA), marked its seventh consecutive monthly increase in August, according to figures published the realtors' group today.
Read more...
Las Vegas Market to synch with new Design & Construction Week event
LAS VEGAS (18 September 2014) - The Winter 2015 edition of the Las Vegas Market will coincide with the second annual Design & Construction Week (DCW), which will bring together five of the leading design and construction industry trade events and possibly create the largest-ever residential construction and housing exposition in the United States.
Read more...
Judge clears class action lawsuit against Sears to proceed
TORONTO (15 September 2014) - An Ontario court judge has green lit a class action lawsuit brought by some 250 current and former operators of Sears Hometown Stores, a network of independent owner-operators run by Sears Canada.
Read more...
Banner

 

 .

Banner
Picture of the Day
Kenneth-HoThermador-kitchen

Kenneth Ho of the Toronto-based BiglarKinyan Design Planning was awarded the grand prize – some $20,000 worth of Thermador appliances – in the first ever Thermador Canada Kitchen Design Contest for the kitchen seen here. Click here for details.


 

 

Banner
 
Banner
Banner
Donald Cooper
My Turn!
HGO Merchandiser
Banner
Upcoming Events
There are no upcoming events within the search range currently scheduled.
View Full Calendar