MISSISSAUGA, Ontario (27 June 2011) - The organizers of the International Home Show (IHS) will add a trade component to this year's event in collaboration with Interior Décor Resources Canada (IDRC), formerly known as the Walls Windows Furnishings Association.

This year's IHS will be held in Halls 2 and 3 of the International Centre here from Oct. 28 to 30. The event is produced by Showcase Marketing.

The new event, to be called the Interior Decorating Show (IDS), will take place in Hall 1. It will feature a trade-only day - for decorators and retailers - on Oct. 27. It will welcome members of the public for the remaining three days of IHS.

"We are pleased to be part of IDS/Interior Decorating Show where qualified interior decorators and retailers will have the opportunity to network with their many suppliers under one roof, and be able to offer advice and expertise during the public days of the show," IDRC executive vice president Dennis Mascall said in a statement.

"Now the interior decorating industry can proudly stand on its own to show both the trade and public what's new within the residential decor industry," he continued, adding, "Each market segment can learn from leading edge suppliers about new furnishings, fabrics, colours and coverings, styles and decor finishes and how these trends translate to the home,"

Show producer and manager Paul Newdick said the new event is the result of Showcase Marketing's continuing efforts within Canada's interior decorating industry.

"This is a new phase and focus for the International Home Show since it expands the range and quality of our exhibits, and benefits both the residential trade industry and home owners," he said.

The IDS trade program will be finalized over the next few weeks, the organizers said, adding it will feature a number of trend-setting industry presenters as well as more than 100 exhibits.

Registration will be free to those trade professionals who sign-up before Oct. 17. After that date and at the door, registration will be $20.

For more information, visit the IDRC web site at www.idrcanada.org.