STE-CROIX, Quebec (26 July 2010) - Canadian case goods specialist South Shore Furniture said it will launch some 30 new products and programs at the upcoming summer edition of the Las Vegas Market.

The presentation will be anchored with the unveiling of three new collections.

"With its distinctive look, the Gravity collection creates an environment that is both affordable and worthy of the most exclusive magazine covers," South Shore marketing director Étienne Chabot said in a statement. "The night tables integrated into the headboard provide a light, ‘floating' effect, enhancing any bedroom with a minimalist yet elegant ambiance."

The City Life collection is a new grouping of ready-to-assemble television stands featuring contemporary styling and a rich chocolate finish. The units can accommodate screen sizes up to 42 inches. The collection's corner unit is designed to be a space saver in smaller sized living rooms.

Also on tap will be the Precious collection of baby furniture including what the company describes as an "ultra-functional" change table, which features a convenient storage drawer on the side to provide ready access to essentials such as diapers and wipers, without the need for Mum to take her eyes away from the baby. The table can also be converted into a storage unit as the child grows.

The privately held South Shore will continue to celebrate its 70th anniversary in 2010.

Company president Jean Laflamme noted that "70 years of reinvention means that South Shore has basically renewed itself every decade of its existence."

He cited three key factors in the company's continueing success, including its ability and willingness to re-invest in itself; the creation of a strong management and production team - "which has been able to quickly adapt to take advantage of new opportunities and overcome formidable challenges" - and, "the outstanding support we have received over the past 70 years from our customers and consumers, who have remained loyal to us, encouraged us, and believed in us through thick and thin."

The summer 2010 edition of the Las Vegas Market will be held from 02 to 06 August at the World Market Center. South Shore's showroom is located in Building B, space 980.

This master bedroom suite is from the Gravity collection, set to be unveiled by South Shore Furniture, at the upcoming Las Vegas Market. The bed itself features a three-in-one concept - two night stands plus the headboard as a single piece. The platform bed can also be matched with the company's new Versa collection.