Main Menu
Home
In the News
Special Contributors
Special Report - Bedding
Sponsors
Events Calendar
Classifieds
Advertising
Contact HGO
Home
follow-on-twitter
Merchandiser Fall 2014
Merchandiser Summer 2014
2014 Product Guide
Research Store

Canada Counts
CanadaCounts-Badge-Sept2012.fw
A survey of Canadian buying intentions.
Purchase Report

 

Syndicate
Samsung Canada signs up celebrity chef Massimo Capra as spokesman PDF Print E-mail
Written by HGO Staff   
MISSISSAUGA, Ontario (03 May 2010) - Samsung Electronics Canada's home appliance division has signed up celebrity chef Massimo Capra as its new spokesperson. The host of the Food Network's highly popular Restaurant Makeover signed a one-year contract.

Samsung said that Capra, whose two Toronto restaurants - Mistura and Sopra - have earned him a reputation as one of Canada's greatest champions of la cucina Italiana, will be popping up in unexpected places, such as new advertisements, packaging collateral, signs, posters, billboards and a string of other promotional materials to help raise awareness of Samsung's line of home appliances, which includes conventional and induction ranges, refrigerators, dishwashers, washers, dryers and microwaves.

Image
Massimo Capra
"I enjoyed working with Samsung and the new induction range last year, and am looking forward to experiencing the company's complete home appliance line this year," Capra said in a statement.

In addition to serving as a spokesperson, Capra will be providing Samsung exclusive recipes to be used with the company's ranges.

Capra's penchant for cooking with locally grown, organic food is as well known as his insistence on using only the finest Italian oils, cheeses and vinegars for his recipes. He has incorporated both his passion and preferences into his widely sold cookbook One Pot Italian Cooking and continues to expand his collection of recipes with frequent visits to his native Italy and the gastronomic jewels of New York City.

"Massimo's infectious passion for Italian cuisine and his lovable persona will help Samsung highlight the numerous superior features of our products," said Warner Doell, Samsung Canada vice president of home appliances.

"What better way to demonstrate the attributes of our products than to have someone as revered as Massimo show Canadians how they contribute to the art of cooking," he added.

Carpa's partnership with Samsung began in April and will continue through to the end of March 2011.

<Previous   Next>
Banner
Banner

 

 .

Please, update your HGO profile

BRIGHTON, Ontario – To improve the efficiency of our newsletter delivery service and to bring ourselves in alignment with current Canadian legislation, we need our loyal readers to update their profiles.

If you’re in big ticket home goods, you can’t be without Home Goods Online – the only business-to-business news and information service for those working in Canada’s furniture, mattress, major appliance and consumer electronics industries.

Update Your Profile Now
Picture of the Day
Magussen-sideboard-Dwell-Studio (PD)

Magnussen Home has been selected to produce a 30-SKU case goods collection under a new licensing agreement signed with e-commerce specialist DwellStudio. Seen here is an artist’s rendering of a sideboard that is expected to be unveiled at the April 2015 edition of the High Point Market. Click here for our report.


 

 

Banner
 
Banner
Banner
Donald Cooper
My Turn!
HGO Merchandiser
Upcoming Events
There are no upcoming events within the search range currently scheduled.
View Full Calendar