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Mega launches Evolution Network PDF Print E-mail
Written by Michael J. Knell   
SASKATOON, Saskatchewan (15 April 2010) - Mega Group has rolled-out the Evolution Network, a new merchandising and marketing program designed to meet the needs of large volume independent retailers.

"The Evolution Network is targeted at large volume and/or medium to high-end independent furniture retail stores," according to Dean Wake, director of Mega's promotional networks and manager of the new subgroup which held its first meeting this past January.

Wake said that there are currently eight members in the network, including:

  • Bennett's Home Furnishings Ltd., a two-unit family owned and operated retailer based in Campbellford, Ontario;
  • Decorium, a 100,000 square foot single unit store in Toronto;
  • Germain Larivière, a three unit full-line furniture, mattress and appliance retailer based in St-Hyacinthe, Quebec;
  • Jordan's Home Furnishings, a single store operation in New Minas, Nova Scotia;
  • Kullberg's Furniture Ltd., a one-store independent in Brandon, Manitoba;
  • Les Galeries du meuble, a three-store operation in Quebec City, Quebec;
  • Midwest Furniture & Appliances, a full-line retailer in Lloydminster, Saskatchewan; and,
  • Stoney Creek Furniture, a destination furniture and mattress specialist based in Stoney Creek, Ontario.
All Evolution Network members have full access to all of Mega's core services including central billing, volume rebates, and logistics among others.

"The second component is the one that distinguishes the group," Wake said. "It involves the formation of strategic partnerships with certain suppliers for the purpose of obtaining exclusive distribution rights in Canada and the development of exclusive product lines."

Two such programs have already been secured. At the recent Las Vegas Market, the group signed an agreement with Better Homes & Gardens for the launch of an exclusive line of mattresses.

At the Canadian Home Furnishings Market this past January, the group entered into a partnership with Brentwood Classics for the development of an exclusive line of fabric upholstery.

"Discussions are continuing with other suppliers in other categories concerning the development of additional product lines that will be exclusive to the group," Wake said, adding that in addition to these merchandising initiatives, the group is working to realize economies of scale in other areas such as freight and logistics as well as the joint development and cost sharing of new advertising, marketing and internet campaigns.

"The group's work is accomplished through regularly scheduled conference calls and meetings," Wake said.

"In its short history, the Evolution Network has already recruited an impressive list of important retailers across Canada. Finding other like-minded, large-volume retailers to join the network will continue to be a primary objective," Wake continued.

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