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Mega launches Evolution Network PDF Print E-mail
Written by Michael J. Knell   
SASKATOON, Saskatchewan (15 April 2010) - Mega Group has rolled-out the Evolution Network, a new merchandising and marketing program designed to meet the needs of large volume independent retailers.

"The Evolution Network is targeted at large volume and/or medium to high-end independent furniture retail stores," according to Dean Wake, director of Mega's promotional networks and manager of the new subgroup which held its first meeting this past January.

Wake said that there are currently eight members in the network, including:

  • Bennett's Home Furnishings Ltd., a two-unit family owned and operated retailer based in Campbellford, Ontario;
  • Decorium, a 100,000 square foot single unit store in Toronto;
  • Germain Larivière, a three unit full-line furniture, mattress and appliance retailer based in St-Hyacinthe, Quebec;
  • Jordan's Home Furnishings, a single store operation in New Minas, Nova Scotia;
  • Kullberg's Furniture Ltd., a one-store independent in Brandon, Manitoba;
  • Les Galeries du meuble, a three-store operation in Quebec City, Quebec;
  • Midwest Furniture & Appliances, a full-line retailer in Lloydminster, Saskatchewan; and,
  • Stoney Creek Furniture, a destination furniture and mattress specialist based in Stoney Creek, Ontario.
All Evolution Network members have full access to all of Mega's core services including central billing, volume rebates, and logistics among others.

"The second component is the one that distinguishes the group," Wake said. "It involves the formation of strategic partnerships with certain suppliers for the purpose of obtaining exclusive distribution rights in Canada and the development of exclusive product lines."

Two such programs have already been secured. At the recent Las Vegas Market, the group signed an agreement with Better Homes & Gardens for the launch of an exclusive line of mattresses.

At the Canadian Home Furnishings Market this past January, the group entered into a partnership with Brentwood Classics for the development of an exclusive line of fabric upholstery.

"Discussions are continuing with other suppliers in other categories concerning the development of additional product lines that will be exclusive to the group," Wake said, adding that in addition to these merchandising initiatives, the group is working to realize economies of scale in other areas such as freight and logistics as well as the joint development and cost sharing of new advertising, marketing and internet campaigns.

"The group's work is accomplished through regularly scheduled conference calls and meetings," Wake said.

"In its short history, the Evolution Network has already recruited an impressive list of important retailers across Canada. Finding other like-minded, large-volume retailers to join the network will continue to be a primary objective," Wake continued.

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Heritage Home revamps H.P. showrooms
HIGH POINT, North Carolina (08 July 2014) - The new producers of the Thomasville, Broyhill and Lane brands of furniture will renovate and reconfigure its space on the sixth floor of the International Home Furnishings Center in time for the upcoming fall edition of the market here. It will also move its designer brands to new showrooms on the third and fourth floors of Market Square.
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Leggett & Platt to supply Sealy Canada
LEXINGTON, Kentucky (07 July 2014) - Tempur Sealy International has exited the production of innerspring components in the U.S., selling its three production facilities to Leggett & Platt.
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Pierre Richard setting out to rebuild QFMA
MONTREAL (30 June 2014) - Pierre Richard wants to double the membership of the Quebec Furniture Manufacturers Association (QFMA), a task he admits won't be as easy as it sounds but is one that's vital to the survival of the organisation.
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Bosch rolling out new kitchen designs
TORONTO (30 June 2014) - Bosch Home Appliances will roll-out a complete redesign of its kitchen offerings to Canadian furniture and appliance retailers over the coming few weeks, promising to bring luxury market features such as steam convection cooking to the mass market.
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Picture of the Day
LazyBoy-Award-Bennetts (PD02Jul14)

Marlaine (far left) and Eric Bennett, owners of Bennett’s Home Furnishings are seen here accepting their award as the leading multi-store Comfort Studio dealer in North America in 2013 from Bob Ireland, vice present of La-Z-Boy Canada. Looking on (at right) are Jasmine Bennett and Tyler Steeves. Click here for our report.


 

 

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