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Mega launches Evolution Network PDF Print E-mail
Written by Michael J. Knell   
SASKATOON, Saskatchewan (15 April 2010) - Mega Group has rolled-out the Evolution Network, a new merchandising and marketing program designed to meet the needs of large volume independent retailers.

"The Evolution Network is targeted at large volume and/or medium to high-end independent furniture retail stores," according to Dean Wake, director of Mega's promotional networks and manager of the new subgroup which held its first meeting this past January.

Wake said that there are currently eight members in the network, including:

  • Bennett's Home Furnishings Ltd., a two-unit family owned and operated retailer based in Campbellford, Ontario;
  • Decorium, a 100,000 square foot single unit store in Toronto;
  • Germain Larivière, a three unit full-line furniture, mattress and appliance retailer based in St-Hyacinthe, Quebec;
  • Jordan's Home Furnishings, a single store operation in New Minas, Nova Scotia;
  • Kullberg's Furniture Ltd., a one-store independent in Brandon, Manitoba;
  • Les Galeries du meuble, a three-store operation in Quebec City, Quebec;
  • Midwest Furniture & Appliances, a full-line retailer in Lloydminster, Saskatchewan; and,
  • Stoney Creek Furniture, a destination furniture and mattress specialist based in Stoney Creek, Ontario.
All Evolution Network members have full access to all of Mega's core services including central billing, volume rebates, and logistics among others.

"The second component is the one that distinguishes the group," Wake said. "It involves the formation of strategic partnerships with certain suppliers for the purpose of obtaining exclusive distribution rights in Canada and the development of exclusive product lines."

Two such programs have already been secured. At the recent Las Vegas Market, the group signed an agreement with Better Homes & Gardens for the launch of an exclusive line of mattresses.

At the Canadian Home Furnishings Market this past January, the group entered into a partnership with Brentwood Classics for the development of an exclusive line of fabric upholstery.

"Discussions are continuing with other suppliers in other categories concerning the development of additional product lines that will be exclusive to the group," Wake said, adding that in addition to these merchandising initiatives, the group is working to realize economies of scale in other areas such as freight and logistics as well as the joint development and cost sharing of new advertising, marketing and internet campaigns.

"The group's work is accomplished through regularly scheduled conference calls and meetings," Wake said.

"In its short history, the Evolution Network has already recruited an impressive list of important retailers across Canada. Finding other like-minded, large-volume retailers to join the network will continue to be a primary objective," Wake continued.

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Other News
Sears Canada names director
TORONTO (24 July 2014) - Sears Canada has named Klaudio Leshnjani to its board of directors succeeding H. Ronald Weissman, who died this past Saturday at the age of 70.
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GLR big ticket sales up in May
OTTAWA (21 July 2014) - Sales of furniture, mattress, major appliances, televisions and home furnishings took a big step forward for Statistics Canada's Group of Large Retailers (GLR) during the month of May, but with one notable exception, they continued to languish on a year-to-date basis.
Read more...
BSH names CEO for North America
IRVINE, California (21 July 2014) - BSH Home Appliances has announced Michael Traub will leave his position as president and chief executive officer of its North American operations on August 29. He will be succeeded by Michael Steinle.
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Marrache to tell retailers ‘sweat the small stuff' at LVM seminar
BOWMANVILLE, Ontario (15 July 2014) - If independent furniture retailers want to improve sales and profit, they should learn to sweat the small stuff, particularly high-margin, cash-and-carry categories like lamps and area rugs. That's the message Canadian industry executive Albert Marrache will bring to his seminar at the upcoming summer edition of the Las Vegas Market.
Read more...
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Picture of the Day
South-Shore-dog-bed

South Shore Furniture will introduce it’s first-ever piece of pet furniture at the upcoming summer edition of the Las Vegas Market. This contemporary-style dog bed features a storage drawer, safe-to-chew wooded moulding, an eco-fill cushion, metal drawer slides and a carrying handle on each side. This pure black bed is perfect for medium-sized dogs.


 

 

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