Launched at the recent International Consumer Electronics Show in Las Vegas, the new LE920/820/810 series will feature the CE giant's new UltraBrilliant Edge-lit technology, which can display more than trillion colours.

"As a pioneer in the LCD industry, Sharp continues to advance the technology, introducing its first LED-backlight LCD TV on the market less than two years ago and paving the way for larger screen sizes, thin designs and Internet connectivity," Mikio Katayama, president and chief operating officer of Sharp Corporation, said in a statement. "We have changed the way an LCD TV produces an image with the new four-primary-colour technology, allowing us to broaden the visual experience and immerse consumers in a new world of colour."

The new TV group's four primary colour display employs a four-colour filter, that for what is believed to be the first time in the industry, adds the colour Y (yellow) to the three colors of R (red), G (green), and B (blue).

This combination expands the colour gamut, faithfully rendering nearly all colours that can be discerned with the unaided human eye. The technology enables the display to reproduce colours that have been difficult to portray using conventional LCD displays, such as the golden yellow colour of brass instruments.

When combined with Sharp's 1080p X-Gen LCD panel, the displays offer dramatic reduction in energy consumption compared to conventional fluorescent-backlight LCD TVs.

The new AQUOS series also offers a new contemporary design that pushes the envelope for flat-screen television artistry. At only 1.6-inches thin, the full-front panel glass (on the LE920 and LE820 series) extends to meet the slim border for a subtle edge that befits the elegance of a modern home theatre.

It is also compliant with the new Energy Star (Version 4.0) standards that become effective in May 2010 and are equipped with Sharp's OPC function that automatically adjusts the unit's brightness based on the lighting of the room.

The new models also feature: Four HDMI with Instaport quick switching to avoid delay when switching between sources; 1080p component video input RS-232C input for custom installations; PC input so the TV serves a dual purpose as a PC monitor; Ethernet jack for high-speed Internet; and, USB input for music and photos(LE820/810).

The Sharp AQUOS LE920/820/810 LCD TV series with LED backlight will be available in screen sizes ranging from 40- to 68-inches. The opening price point will be $1,999 for a 40-inch LE810 series set.