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Armstrong announces plans for Surfaces PDF Print E-mail
Written by HGO Staff   
LANCASTER, Pennsylvannia (26 December 2009) - Armstrong Flooring Products has announced that it will provide retail buying attending the upcoming Surfaces flooring show with a wide array of new products and programs.

Pennsylvania-based leader in hard surface flooring is working with show sponsor Hanley-Wood to ensure that attendees of Surfaces 2010 experience Armstrong's full commitment to the success of its retail partners and determination to continue to earn their trust and their business. According to Kent Clauson, Marketing General Manager for Armstrong.

"Surfaces is an important opportunity for dealers, distributors and manufacturers alike, to get very quick and concentrated updates on new ideas and best practices - a smart use of time for most flooring professionals. As such, we expect to see most of our customers," Armstrong marketing general manager Kent Clauson said in a statement.

"For us, the show will be a showcase of Armstrong's commitment and investment in best-in-class new products, merchandising and programs aimed at strengthening competitive advantages for Armstrong dealers. Armstrong has been extremely focused in 2009, with advertising that helps make Armstrong dealers the first-choice destination for consumers, and with the flooring styles and quality that meet and exceed expectations," he continued.

He noted that in 2009, Armstrong introduced its new Alterna and Luxe Plank lines as well as significant enhancements to its exciting laminate and hardwood offerings.

"We are not slowing down in 2010, and our dealers will want to plan for success around the full Armstrong offering," Clauson said.

Armstrong will capitalize on the opportunity to ensure that Surfaces 2010 is worthwhile, with an impressive portfolio of programs and products to introduce - all aimed at helping dealers sell more and improve profitability.

"Customers can expect a meaningful Armstrong experience at the show. We can look forward to continuing to learn from them and discuss how we can keep on working together to build their business," said Clauson. "Armstrong has been successful by helping drive consumers into our retail partners' showrooms. And when those shoppers find the right product and value offering in those showrooms, we know it converts shoppers into buyers."

Armstrong's product portfolio includes commercial and residential hardwood, laminate, vinyl, linoleum, ceramic tile and luxury vinyl flooring.  For more information, visit

Surfaces 2010 will be held from 02 to 04 February at the Sands Expo and Convention Center in Las Vegas. The show floor is open from Tuesday to Thursday of that week with the education program opening on Monday, 01 February and ending on Thursday.

For more information about the market, visit its web site at or telephone the organizers at 800.547.3477 or 972.536.6400.

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