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ViewIT previews new room planner, unveils redesigned web site at Las Vegas PDF Print E-mail
Written by HGO Staff   
BURLINGTON, Ontario (10 September 2009) - ViewIT Technologies will unveil a new version of its award-winning web-based design tool at the Las Vegas Market when it opens next Monday, promising buyers it will focus on three core elements: access, intuition and excitement, as a way to draw consumers into the retailer's store and then keep them there to buy. is a to-the-trade 3D room planner that can be used within a store's design center to create room projects in 2D, then at the click of a button switch to 3D. The live virtual space can then be fully decorated and accessorized with thousands of 3D representations of ‘real world' products and materials.

The new version of the program is expected to be live sometime this fall.

The results are photo-quality room images and personalized tear sheets that communicate to the customer what their rooms could look like if they made the purchase. "Boosting customer-confidence, eliminating buyer fears and increasing per sale amounts are the program's main goals," ViewIT chief executive officer Ross Barlett said in a statement.

Barlett, who is also the program's chief architect, believes implementing the technology in the store brings many intangible benefits to the retailer, not the least of which is driving traffic through the door.

"In a world of sameness, consumers want and need inspiration and excitement - especially when it comes to creating their own personal sanctuary. And there is a phenomenal amount of excitement in being able to see what your new rooms will look like before you make that big decision," he said.

Today's inexpensive computer hardware and intuitive 3D technology make it simple for retailers to devote a small of floor space to creating a virtual and interactive design center. Barlett notes that many retailers - such as Barnes & Nobles and Starbuck's, among others - create areas that draw, inspire and keep customers engaged for hours. It's something furniture retailers can easily implement but many are missing out on.

"We have a great talent in showcasing product," he adds, "but the more products we show; the more the consumer is confused. They need and want help to put it all together. This is a terrific opportunity to offer something they can't get online."

Online since 2008, 3Dream has attracted thousands of industry professionals, many of whom have offered suggestions for improvements. The goal of the major re-design was to increase performance and stability, make it easier to navigate in 3D, be more accessible and informative, and to bring forward special features of the program that could only previously be viewed when logged in.

ViewIT Technologies will be showing in the Retailer Resource Center in Building C at the World Market Center in Las Vegas.

3Dream is available to industry professionals for just $39 a month. For more information, visit the program's dedicated web site at

ViewIT's corporate site is

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