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SF to bring Touchstone to Canada PDF Print E-mail
Written by HGO Staff   

MONTREAL (09 September 2009) - SF Marketing Inc. has signed an exclusive distribution agreement with Touchstone Home Products Inc. that will bring the latter's line of television lift cabinets to the Canadian marketplace.

The Milpitas, California-based Touchstone is a leader in the design and manufacture of TV lift cabinets and offers one of the most comprehensive lines in the industry. With full-size cabinets accommodating flat panel televisions up to 55 inches, mid-size cabinets for screens up to 42 inches and luxurious end-of-bed cabinets designed for the bedroom, Touchstone offers consumers the right mix of style and function that maximizes space while enhancing the in-home entertainment experiences.

"The explosive growth and surge in consumer demand in the U.S. market accelerated our expansion plans. It's the right time for Touchstone to establish its Canadian presence and we sought the right partner," Touchstone chief executive officer Jeff Sheahan said in a statement.

"SF Marketing's experience and expertise in distribution, consumer electronics, and service and support were just what we were looking for in a Canadian distributor for Touchstone's line of TV lift cabinets and Whisper Lift products," he continued, adding, "As a leading distributor of consumer electronics in Canada, SF Marketing has the reach, the relationships, and the industry knowledge that we were seeking in a distribution partner. SF Marketing is ideally positioned and well-skilled in bringing innovative consumer electronic products to the Canadian market."

SF Marketing will also be distributing Touchstone's proprietary dual actuator Whisper Lift that lies at the heart of the larger cabinets and the Turbo Lift, which is used in smaller and lighter models. These proprietary lifts are being made available to custom installers who have traditionally worked with local cabinet makers in providing high-end home theatre solutions.

"Touchstone's product impressed us with its build quality and attention to detail from the minute it arrived in our warehouse," states Steven Freytag, general manager of SF Marketing's consumer division.  "The finish of the goods surpassed our expectations as did the level of attention put into their packaging. We feel that Touchstone Home Products fits well with our existing line-up and will help our dealers and custom installers increase profitability within the video channel."

Retail price points for a mid-size Touchstone cabinet or end-of-bed cabinet start at $2,600 and range up to $3,200 for a large model. Side cabinets start at $700.

Image
Touchstone's Bungalow television lift cabinet, seen here in a rich chestnut finish, draws equally from Lodge and traditional influences. Rustic details including antique pulls and see-through boxed cut-outs accentuate the gorgeous solid oak casing; perfect for displaying books, CDs, and DVDs. Made for plasma and LCD TVs up to 55 inches wide by 32.5 inches tall, the Bungalow utilizes whisper-lift technology for seamless operation.

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