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Sharp launches new Aquos line PDF Print E-mail
Written by HGO Staff   
TORONTO (04 August 2009) - Sharp Electronics will bring the Aquos evolution to Canada with its new LE700 series of LCD televisions with full array LED backlight.

The LE700 series provides the ultimate in picture quality and value while offering Canadian consumers the lowest power consumption of any TV currently available on the market.

To coincide with this launch, Sharp and Angus Reid Strategies conducted a survey to investigate current TV viewing habits of Canadians.

Although men and women might still battle it out over the remote - three quarters of men believe they control the remote whereas half the women surveyed believe they do - men and women agree picture quality, screen size, price and environmental features top household TV wish lists.

With the new Aquos LE700 series, television viewers benefit from Sharp's full-array LED backlit system for premium picture quality and will be able to choose one of four screen sizes: 32, 40, 46 and 52 inches.

According to the survey, Canadians are spending more time watching television - nine hours per week on average - than any of the other entertainment activities they were surveyed about including surfing the net and social networking (7.4 hours), hanging out with friends (3.9 hours) and being intimate with their partner (3.6 hours).

A majority - 55 per cent - say environmentally-friendly features will affect their TV choice the next time they purchase a television. The LE700 series incorporates several eco-friendly improvements enabled by LED technology; including an UltraBrilliant full array LED backlight that allows for precise light output with higher luminance per watt, so less power is needed. The TV is also equipped with a system designed to lower power consumption during use by adjusting the screen brightness based on the level of brightness in the room.

Sharp Canada believes this series offers the industry's lowest power consumption of any LCDTV currently available on the market. The LC62LE700U consumes only 105W exceeding the latest EPA's Energy Star criteria (Version 3.0) for TVs by 68 per cent.

"We're extremely proud, given Sharp's long history of Super Green manufacturing, to bring Aquos LED to Canadian consumers," says Bill Friend, vice president of Sharp Canada's consumer products division. "Our LED backlit televisions exceed the latest Energy Star criteria for all four screen sizes, while still offering television lovers the superb picture they've come to expect from an Aquos."

As a solid-state light source, LEDs generate less heat and are more durable, with an expected lifespan of 100,000 hours, two thirds longer than traditional LCD TVs. This means, if the average viewer watched four hours of TV a day, an Aquos set would entertain two or three generations during its 70 year lifespan.

While screen size and environmental features draw viewers in, the survey illustrates picture quality is what matters most to Canadian consumers when choosing a television.

While men are looking for action with sports and movies, women are looking for some drama. And whether it's the living room or the bedroom - Canadians are watching television in just about every room of the house. One per cent of Canadians even have a television in their bathroom.

The system includes a full array of LEDs evenly dispersed behind the diffuser, resulting in more uniform colours and brightness across the entire screen, as well as improved colour purity for the smoothest picture possible. Additionally, this series uses advanced pixel control to minimize light leakage, producing extremely deep black levels.

For flexible room placement, the series has impressive 176-degree viewing angles, enabling the colour reproduction to appear bright and vivid from virtually anywhere in a room - even the bathroom.

The LE series also includes Sharp's Aquos Net capability, a service that gives users instant access to customized web-based content as well as real-time customer support. In screen sizes larger than 40 inches, consumers will have access to Sharp's Aquos Advantage program that offers toll-free customer support, expert setup advice and personalized priority service for as long as they own their TV - free of charge.

The LE700 series will be available for shipping to retailers this month. The suggested retail ranges from $1,299 for the 32-inch model to $3,299 for the 52-inch set.

For more information about Sharp's full line of liquid crystal televisions is available on its web site at

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