Main Menu
In the News
Special Contributors
Special Report - Bedding
Events Calendar
Contact HGO
Merchandiser Winter 2015
Merchandiser Fall 2014
2014 Product Guide
Research Store

Canada Counts
A survey of Canadian buying intentions.
Purchase Report


Landriault wants to offer something different PDF Print E-mail
Written by HGO Staff   
WATERDOWN, Ontario - Retailers are always seeking something different. To capture on that need industry veteran Richard Landriault has founded a new agency that offers Canadian furniture stores a unique product line-up covering four major categories: upholstery, dining room, bedroom and mattresses.

Richard Landriault.
When Landriault launched his firm - Landriault & Associates - some 14 months ago, his goal was simple: to focus on mid-range to high-end product that wasn't currently available in the Canadian market. "I don't want to compete with Asia," he said. "Thirdly, I wanted to work with companies that made a quality product, backed with great service and on-time delivery. I believe I've earned a good reputation over the course of my career and I'm not prepared to put it in jeopardy."

Before launching his agency, Landriault spent 18 months as president of casual dining specialist Dinec, which had just be acquired by what is now the BDM + Furniture, after spending the previous 26 years in the appliance industry, mostly in a series of progressively important sales management roles with GE. But, back in the early 1980s, Landriault spent eight years in the finance industry.

The agency's first client was Saloom Furniture, the New Hampshire-based mid-range to high-end casual dining specialist Landriault first knew as a competitor. "I've always been impressed with them because of their reputation. Their U.S. dealers always spoke so highly of them because of their quality, particularly when it comes to their finishes," Landriault said, adding that despite any interest in expanding northward, they had never established a presence in Canada.

Saloom's offerings are somewhat different from those brought to market by other North American suppliers. "Saloom uses solid maple and cherry which differs from Canadian producers who use mostly birch," Landriault said. "Plus, they do offer a wide range of different distress levels, using a unique and exclusive process."

The company is also known for their mixed media tops, which use a variety of materials - such as granite.

Although their specialty is high-end leather upholstery, Landriault believes Incanto Group shares many of Saloom's strengths including their attitude, their desire for growth, and their commitment to style and quality. "Incanto's sofas and chairs are 100 per cent made in Italy and is probably the best leather upholstery line offered in North America today," he enthuses.

To address the lower price points, Incanto recently introduced a sister brand, Sofitalia, which is manufactured in a brand new factory in Shanghai, while continuing to use 100 per cent Italian leather and the same construction techniques. "I am very impressed by this young company, we have opened several key accounts in the greater Toronto and Montreal," Landriault said.

To cover bedroom, Landriault entered into an alliance with another New Hampshire-based manufacturer, which produces under the Brown Street Furniture and Vermont Tubbs labels. The same firm also owns Mystic Valley Traders, a producer of mid-range to high-end linens and comforters.

"Since I had the beds, the linens and the comforters, all I've been missing was a mattress line," Landriault said. However, the recent addition of Magniflex to his stable has solved that problem.

An Italian line of memory foam mattress, Magniflex will be introduced to Canadian retailers for the first time at this weekend's Canadian Home Furnishings Market, (Booth 6235 in Hall 6 of the International Centre).

(Click here to read HGO's original report on Magniflex's entry into the Canadian market.)

"I've been extremely impressed by Marco Magni, the owner of Magniflex and his team," he said. "Not only because they have been in the mattress business for over 50 years, or that they sell in 45 different countries and they manufacture 10,000 mattresses per day but also because of their ethic and philosophy."

Landriault believes Magniflex mattresses may be among the most environmentally friendly currently being manufactured. "They really are eco-green," he says.

Landriault's wife, Jacinthe Lejeune, has joined the firm after spending 33 years at GE Appliances in a number of marketing, sales and merchandising roles. The new agency also has six representatives working across the country.

"Our business is just over a year old and we are satisfied with our quick progress," Landriault said. "We hope that our experience in the peoples business along with our passion will help us grow our business."

<Previous   Next>
Other News
Tepperman's celebrates 90th by donating $30,000 in local scholarships
WINDSOR, Ontario (16 March 2015) - To mark its 90th anniversary, Tepperman's Furniture will donate some $30,000 in scholarships to students living within the four communities in which its operates stores.
CHFA names 2015 award recipients
MISSISSAUGA, Ontario (16 March 2015) - The Canadian Home Furnishings Alliance has announced the 2015 recipient of its Retailer of the Year Award will be Ameublements Tanguay and the 2015 Lifetime Achievement Award honouree will be Zaher ‘Jim' Sunderji, chief executive officer of Dynasty Furniture.
Marshall makes anniversary mattress exclusively for Hudson's Bay
TORONTO (16 March 2015) - High-end sleep surface maker Marshall Mattress will celebrate the 115th anniversary of its founding with a new limited edition set called Heritage that will be produced solely for Hudson's Bay before taking steps to re-enter the U.S. market later this year.
Housing starts strike new low: CMHC
OTTAWA (09 March 2015) - Housing starts dropped like a stone in February, reaching their lowest point since 2009, according to the latest figures from the Canada Mortgage & Housing Corporation (CMHC). The overwhelming majority of observers attributed the decline to fewer new condo and other multi-housing projects, mainly across the country's larger urban centres.




Please, update your HGO profile

BRIGHTON, Ontario – To improve the efficiency of our newsletter delivery service and to bring ourselves in alignment with current Canadian legislation, we need our loyal readers to update their profiles.

If you’re in big ticket home goods, you can’t be without Home Goods Online – the only business-to-business news and information service for those working in Canada’s furniture, mattress, major appliance and consumer electronics industries.

Update Your Profile Now
Picture of the Day
Marshall-Heritage (PD)

Marshall Mattress, which is celebrating the 115 th anniversary of its founding this year, has created the Heritage, seen here, in honour of its 50-year working relation with Hudson’s Bay. It will be sold solely of the floors of its 57 mattress carrying department stores across and the country and will be made only until the end of September. Click here for our report.



Donald Cooper
My Turn!
HGO Merchandiser
Upcoming Events
There are no upcoming events within the search range currently scheduled.
View Full Calendar