| Consumers want energy saving "green" electronics |
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| Written by Tom Philp | |
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AUSTIN, Texas - Some 54 per cent of consumers list "saving energy" as the key factor when selecting green consumer electronics, according to a study released by Green Factor, a coalition of think tanks Strategic Oxygen and Cohn & Wolfe.
The same study shows design, at five per cent, is close to the bottom of the list, and image is even less important at about four per cent. Consumers said the green electronics they are most interested in buying are HDTVs (64%), desktop computers (64%), notebook computers (63%) and printers (60%). There is a bit less interest in purchasing such CE items as digital cameras (53%) and media players (53%). According to the study, consumers rely "heavily" on packaging information (33%), brand Web sites (32%) and online comments (28%) to make their buying decisions. A mere 12 per cent of surveyed consumers actually consider product design when determining how green it is. Shoppers who don't buy green electronics are swayed by a lack of awareness (53%), prices that are too high (45%), a lack of availability (20%) and a lack of understanding of how green products save energy (13%). Products from Apple, Dell, HP and Microsoft are perceived by consumers as being "very" green, even though sustainability data shows corporations like Samsung, Sony and Nokia are actually greener, the study says. |
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