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Consumers want energy saving "green" electronics PDF Print E-mail
Written by Tom Philp   
AUSTIN, Texas - Some 54 per cent of consumers list "saving energy" as the key factor when selecting green consumer electronics, according to a study released by Green Factor, a coalition of think tanks Strategic Oxygen and Cohn & Wolfe.  

The same study shows design, at five per cent, is close to the bottom of the list, and image is even less important at about four per cent.

Consumers said the green electronics they are most interested in buying are HDTVs (64%), desktop computers (64%), notebook computers (63%) and printers (60%).

There is a bit less interest in purchasing such CE items as digital cameras (53%) and media players (53%).

According to the study, consumers rely "heavily" on packaging information (33%), brand Web sites (32%) and online comments (28%) to make their buying decisions. A mere 12 per cent of surveyed consumers actually consider product design when determining how green it is.

Shoppers who don't buy green electronics are swayed by a lack of awareness (53%), prices that are too high (45%), a lack of availability (20%) and a lack of understanding of how green products save energy (13%).

Products from Apple, Dell, HP and Microsoft are perceived by consumers as being "very" green, even though sustainability data shows corporations like Samsung, Sony and Nokia are actually greener, the study says.

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Picture of the Day

Three members of the Bluewater Wood Alliance will exhibit for the first time at this week's High Point Market. Crate Designs will show its Brant collection of youth furniture. Made from Southern Yellow Pine, this 10-piece group features space saving beds, dressers and night table as well as a desk and chair set.The top of each case piece is made from the same material as kitchen countertops, making them durable and easy-to-clean. Click here to read our report. 



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