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Best Buy launches Blue Label series PDF Print E-mail
Written by Tom Philp   
MINNEAPOLIS, Minnesota - Best Buy launched its new Blue Label series this week, introducing a line of consumer electronics products developed exclusively for the retailer based on customer feedback.

The big box merchandiser said it surveyed customers about features they would like to have in CE products, and then worked with manufacturers to design products that meet those wants.

Best Buy's Blue Label line debuts with two notebook computers, one each from HP (Hewlett-Packard) and Toshiba. The products have been designed to accommodate consumer desires for thinner (1.5-inches thick), lighter (less than 5 lbs) and more attractive units that have longer service protection (free two-year warranty with each new laptop). The notebooks also have lithium-ion batteries, an integrated Web cam and microphone, and a range of connectivity options, all features demanded by consumers.

In addition, Best Buy will offer 30 days of support from Geek Squad with each laptop purchase at no additional cost.

"As the leading consumer electronics retailer, Best Buy has millions of interactions with consumers each year. We listened to our customers and learned that they wanted more from the feature set available on laptops so we went directly to manufacturers to fix that," said Wendy Fritz, Best Buy's computing senior vice president, in a release. "Through the Blue Label process, we're addressing customer pain points in a way that no retailer has done before and we're giving manufacturers valuable insight to make products that address customer needs."

Best Buy will highlight its Blue Label series by displaying products in a special section of stores, with specially-trained Blue Shirt representatives on hand to assist customers.

Both new laptop computers began shipping in October.

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