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In-Stat says Blu-ray wins the DVD war PDF Print E-mail
Written by Tom Philp   
SCOTTSDALE, Arizona - In-Stat reported this week that the war between HD-DVD and Blu-ray Disc formats ended early in 2008, with Blu-ray claiming the victory. However, don't expect to see an explosion of Blu-ray player sales, as prices for those devices still remain high, the research firm says.  

In-Stat says the DVD hardware market will decline in 2008, as DVD players have reached saturation in some markets; and DVD recorders never caught consumers' attention the way DVD players did.

"DVD recorders have been most popular in Europe and Japan, but Blu-ray recorders are taking over in Japan while interest wanes in Europe, possibly due to increasing shipments of hard drive-based DVRs," says In-Stat analyst Michelle Abraham.

In-Stat's recent findings include:

  • The market for Blu-ray players and recorders will reach 5 million in 2008 with solid growth continuing if prices decline.
  • Worldwide DVD player and recorder sales reached 142 million units in 2007.
  • North America, Europe, Japan, and China have seen declines in their DVD player markets.
  • Developing countries in other parts of the world are the only bright spots in the DVD player market.


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