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Villageois acquires Valco collections PDF Print E-mail
Written by Michael J. Knell   

SAINT-BENOÎT-LABRE, Québec - Solid wood case goods specialist Villageois Inc. has acquired the trademarks of the now defunct Valco Furniture and will soon begin adding its solid maple and pine bedroom collections to its offerings.

Based in Cornwall, Ontario, Valco ceased operations in mid-2007. It also operated a second factory near Quebec City under the Meubles Beaucerons label.

Charles Roy.
Villageois president and founder Charles Roy described the acquisition as "a natural growing process for Villageois which has been in the quality manufacturing business of solid wood products for the last 40 years."

"Our goal and mission is to pursue the same high standards that Mr. Valère Côté, president and founder of Valco Furniture, so well executed over the past 30 years," Roy said in a statement. "Villageois is committed to continue this legacy of manufacturing and distributing solid wood 100 per cent North American-made product that Valco retailers have been accustomed to over the years."

Les Meubles Valco Inc. will operate as one of four divisions within Villageois and will focus on both youth and adult solid wood bedroom collections in mid-range to high-end price points. Villageois itself will be the other case goods division and will focus on high-end dining room, occasional and master bedroom furniture. Valco-branded case goods have been manufactured at the Villageois factory here since the beginning of the year.

Each division will have its own sales force and management. Jean-François LeClerc will serve as vice president of sales and marketing for Valco, while company veteran Paul Veilleux will continue in the same role for Villageois. Fred Hass will serve as vice president of sales in the United States for both companies.

"(This acquisition) allows us to grow our market share of solid wood bedroom in the medium to medium-high category," Veilleux said.

The company will also operate two upholstery divisions. Victorama focuses on the mid-range price points while Mobico is a promotional specialist.

"Villageois is taking all the necessary measures in these challenging times to continue growing," Roy said.

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