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HGO publishes first ever e-zine: 2008 Bedding in Canada Annual PDF Print E-mail
Written by Michael J. Knell   

BRIGHTON, Ontario - Home Goods Online has published its first ever e-zine. This marks a significant step in the development of the Web site and the first of many new services we want to introduce to Canadian big-ticket home goods retailers and the industries they partner with.

The bedding industry was a good category to focus on for our first e-zine for a number of reasons. For the past decade or longer, mattresses have been the profit centre on which retailers have built their businesses. This is true whether that retailer is an independent or a national chain. It's also true whether that retailer is a full-line furniture merchant or a sleep specialist.

Mattresses have been the one category where the unthinkable happened. Consumers have been persuaded not to look at price, but at value. The pitch has changed from "buy this right now for the lowest price ever" to "buy this and get a better night's sleep."

This made exploring the bedding category critical. Even industry professionals working in other categories - from upholstery to appliances - need to know what's happening in mattresses, since it is perhaps the most important bellwether on performance. If, as we discuss in this HGO Special Report, the category is becoming more challenged after years of unparalleled growth, we all need to pay attention.

But our 2008 Bedding in Canada report also offers a little good news - and a lot of useful information. One of this country's best furniture merchandisers, Alixe MacRae, offers a column that might prompt you to rethink your approach to bedding. We also look at the new programs the buying groups are putting together in their bid to advance the cause of independent retailers. And we examine industry efforts at becoming "green."

This is a fully interactive e-zine. We even show some brief advertising videos in our profile of one of western Canada's most successful sleep specialists, Mattress Mattress.

We hope you enjoy the read. This is the first of many industry related supplements we plan to publish. We also want your feedback, so don't hesitate to click on my e-mail address below and send me a note. We look forward to hearing from you.

To obtain your copy of the 2008 Bedding in Canada annual, click here:

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