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A survey of Canadian buying intentions.
Purchase Report

 

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Donald Cooper

Donald CooperDonald Cooper has been both a world-class manufacturer and an award-winning retailer.  Now, as a business speaker and coach he helps business owners and managers throughout the world to rethink, refocus and re-energize their business to create compelling customer value, clarity of purpose and long-term profitability. For more information, or to subscribe to Donald's thought-provoking free business e-newsletter.

 

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Item Title
The six objectives of good communications
Five steps to becoming famous
The power of commitment
Be your customer's wise choice
Take time to think
Beware of the ‘brand' paparazzi
Shocking news about employee engagement
Some thoughts about getting out
Make your values clear
Who's running the show?
The simple truth about benchmarking
Are you making the add-on sale?
Joy to the World needs to be a 12-month proposition!
The currency in feeling special
Exactly what is marketing?
The straight goods about social media
It's tough to be profitable if your customers aren't
Seven things to know before spending a penny on advertising
Technology is changing everything, are you keeping up or falling behind?
The simple truth about vision and mission
The simple truth about value
Is your business card an actionable marketing document?
Are you aiming high enough?
Do you thank and appreciate your customers?
Who's at fault for non-performance?
The world needs more entrepreneurs like Chris Odishaw
The amazing math of improving your bottom line
12 quick tips to creating a more extraordinary life
Are you embracing all the ways technology can help grow your business?
The power of being the Caring Coach
An ‘ass-backwards' idea that might transform your business
The bottom-line value of becoming a legend
The Christmas tree man
Process ain't sexy, but you're in trouble without it
Reducing expenses and the bottom line
Barrymore and the sustainable business model
Be your customer's caring coach
Will anyone want to buy your business?
Where are you most creative?
When the market is over-served, even the best cut their price.
Here's the next big step in the demise of the western world as we know it!
What are you doing to deserve your business?
The most fundamental business decision
A great e-newsletter will grow your business
Get good, then brag
A furniture store that knows its customers
Stop taking attendance, start managing results
Stop beating your suppliers!
Don't drop your price, offer a value-add
Are you telling customers what they really need to know?
 
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Donald Cooper
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