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Written by Bruce Stevens
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Bedding remains one of the most profitable departments in any furniture store. This is not only for the owner but for the sales associate as well. Each time a customer purchases a bedroom suite, the logical follow-up is to introduce them to a sleep set. |
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Written by Brenda Dumont
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If you are a regular reader of this column, you know that I occasionally refer to Retail a cartoon strip done by Norm Feuti, a former retail worker in the United States.
Of course, many of the cartoons' scenarios are exaggerated to generate a laugh, but sometimes the themes are deadly accurate. |
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Written by Bruce Stevens
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Qualifying is one of the most important elements in the sales process, and most sales associates and their managers, if they were completely honest with themselves, do not qualify the customer appropriately, and in many situations wonder why he, or more commonly she, did not purchase. |
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Written by Brenda Dumont
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Readers of this blog have often heard me mention the Henry Singer Awards, which are given annually to an outstanding retailer in Canada and presented by the University of Alberta's School of Retailing. This program has grown dramatically in importance and attendance over the past ten years. |
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