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My Turn!
The critical importance of merchandisers PDF Print E-mail
Written by Joe Carroll   

ImageFurniture designers design furniture with an aesthetic, architectural and manufacturing goal in mind. Manufacturers assemble it and retailers display it on their floors for the consumer to buy. But we've left someone out of the picture.It's someone that rarely gets noticed within our industry, in my opinion. This may be because there are not enough good ones to go around. We call them merchandisers.

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The first steps in creating a social media plan PDF Print E-mail
Written by Brenda Dumont   

PART TWO OF A SERIES

ImageYoung consumers have entrenched attitudes about social media. They believe companies without some social media exposure simply don't care about them. This is bad for business and perhaps the best possible reason to ensure your store is well represented throughout the cyberspace universe.

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Getting started on social media PDF Print E-mail
Written by Brenda Dumont   

PART ONE OF A SERIES

ImageIt is not a matter of if, it's a matter of when your company will become social - that is, an active player in the social media universe. The sooner independent retailers embrace this already-emerged trend, the better. It will quite simply become a matter of survival because your customers are going to demand you talk to them using this platform.

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The seven deadly sins of furniture PDF Print E-mail
Written by Joe Carroll   

ImageIf you are like most of us, last month you made a number of New Year's resolutions to improve yourself in some manner over the coming this year. In the U.S., the number one resolution was to become more fit. Americans don't seem to be doing very well with their diets: over one-third of the population is obese. Nonetheless we continue to promise ourselves we will lose weight, exercise more and spend less money.

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