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My Turn!
The first steps in creating a social media plan PDF Print E-mail
Written by Brenda Dumont   

PART TWO OF A SERIES

ImageYoung consumers have entrenched attitudes about social media. They believe companies without some social media exposure simply don't care about them. This is bad for business and perhaps the best possible reason to ensure your store is well represented throughout the cyberspace universe.

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Getting started on social media PDF Print E-mail
Written by Brenda Dumont   

PART ONE OF A SERIES

ImageIt is not a matter of if, it's a matter of when your company will become social - that is, an active player in the social media universe. The sooner independent retailers embrace this already-emerged trend, the better. It will quite simply become a matter of survival because your customers are going to demand you talk to them using this platform.

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The seven deadly sins of furniture PDF Print E-mail
Written by Joe Carroll   

ImageIf you are like most of us, last month you made a number of New Year's resolutions to improve yourself in some manner over the coming this year. In the U.S., the number one resolution was to become more fit. Americans don't seem to be doing very well with their diets: over one-third of the population is obese. Nonetheless we continue to promise ourselves we will lose weight, exercise more and spend less money.

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What men need to know about women PDF Print E-mail
Written by Joe Carroll   

ImageIt seems everywhere I turn I'm reading something about the importance of understanding that our marketing efforts should be directed to the female consumer. I've always thought this was a given. After all, what husband would dare challenge his wife on how she wants to decorate her nest? Women generally make the final buying decision so manufacturers should pay more attention to what they want.

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