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My Turn!
Welcome to 2015! PDF Print E-mail
Written by Michael J. Knell   

ImageThis is going to be an interesting year. While I don't expect to see wholesale change throughout Canada's furniture, mattress and major appliance industries, there are going to be some interesting and noteworthy developments as the year progresses.

My biggest hope for the year is for the unbridled success of our industry's only national industry event - the now renamed Canadian Furniture Show which will open for its four-day run on June 4. I am praying, in particular, that the show's first Consumer Day in 15 years is an even greater success. We need to send the Canadian consumer a powerful and not price-focused message.

The most important customer is the one in your store PDF Print E-mail
Written by Albert Marrache   
ImageEvery independent furniture, mattress and major appliance retailer in North America has the same problem. The need to increase profit without adding cost. Compounding the problem is there are fewer and fewer consumers walking into furniture stores every year.
The dynamic showroom PDF Print E-mail
Written by Pat Kelly   
ImageRetailers are bombarded daily from all sides with new technologies that are all designed, apparently, to get consumers to buy what we sell. While managing these new multi-media marketing tools is both necessary and important, we are still bricks-and-mortar merchants serving customers still want the touch and feel of a personal shopping experience.
What's your message? PDF Print E-mail
Written by Pat Kelly   
ImageBranding has been a cornerstone of business discussions for many years and major retailers the primary subject of those discussions. Nike's Swoosh, Apple's Apple and the Golden Arches of Mcdonald's are all brand-representing logos that need no explanation and are instantly recognizable. The success of Tim Horton's can be found in their message - a promise of consistent quality of product, service and experience. That is, performance, innovation and consistency.
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