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Donald Cooper

Donald CooperDonald Cooper has been both a world-class manufacturer and an award-winning retailer.  Now, as a business speaker and coach he helps business owners and managers throughout the world to rethink, refocus and re-energize their business to create compelling customer value, clarity of purpose and long-term profitability. For more information, or to subscribe to Donald's thought-provoking free business e-newsletter.


Important lessons from the 4 Barbers
Do you have a clear sense of how big and how good you want to be in your business and your life? What does success look like for you? What's your vision and do you have a plan to get there?
Developing a ‘wise investor' mentality
ImageWhen I ask business people what they do, they typically respond with what I call ‘industry thinking'. They'll say something like: "I'm a Ford car and truck dealer in downtown Ottawa" or "I'm a grain farmer in southern Alberta" or "I'm a building materials retailer in a suburb of Atlanta." These are not the best ways to describe oneself.
Out of cash, out of options
ImageIf your business is seasonal or cyclical, both or if there might be another recession someday (and there will be), prudent cash management is critical. Simply put, during the good times we need to build a ‘cash cushion' to get us through the bad times.
Are you using the media to help make you famous?
ImageI know I keep reminding you about this, but it's so important. Advertising in the media is very expensive and is not always that effective. Getting your local media to talk about you, and fans to blog about you for free is a much better deal. Here are two excellent examples of business people like yourselves using the media and bloggers to get ‘famous'.
Eight lessons from the Super Bowl
ImageWhile watching the Super Bowl on television a few weeks ago, it occurred to me there are at least eight important business and management lessons to be learned from football. Here they are:
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Donald Cooper
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