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Donald Cooper

Donald CooperDonald Cooper has been both a world-class manufacturer and an award-winning retailer.  Now, as a business speaker and coach he helps business owners and managers throughout the world to rethink, refocus and re-energize their business to create compelling customer value, clarity of purpose and long-term profitability. For more information, or to subscribe to Donald's thought-provoking free business e-newsletter.


Are you using the media to help make you famous?
ImageI know I keep reminding you about this, but it's so important. Advertising in the media is very expensive and is not always that effective. Getting your local media to talk about you, and fans to blog about you for free is a much better deal. Here are two excellent examples of business people like yourselves using the media and bloggers to get ‘famous'.
Eight lessons from the Super Bowl
ImageWhile watching the Super Bowl on television a few weeks ago, it occurred to me there are at least eight important business and management lessons to be learned from football. Here they are:
Technology can deliver the edge you need
ImageClients around the world keep telling me running a business is ten times tougher today than it used to be. In many ways, they're right. We all have more demanding customers, more and stronger competition, increased complexity, shrinking margins, and the challenge of attracting and keeping top talent. So, yes, in some ways running a business is more challenging than ever.
Compelling points of difference
ImageFor years business schools, business books and marketing consultants have been telling us that we must be unique; that we must create ‘Unique Selling Propositions' (USPs). Sadly, they've been lying to us! It's not good enough to be unique. In today's over-supplied, cynical and fiercely competitive business environment, we need to be compelling.
The six objectives of good communications
ImageEverything we do in our business communicates who we are, what we stand for and why our target customers should buy from us. Everything we do creates or destroys confidence. There are literally hundreds of ways that we communicate and they should all help us achieve the following six clear communications objectives.
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Donald Cooper
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