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Special Contributors - Newest Articles
The world needs more entrepreneurs like Chris Odishaw
Donald Cooper
Written by Donald Cooper   
ImageChris Odishaw is probably going to kill me for writing about him but you need to know about this guy. Chris runs the very successful Battleford Furniture store located in The Battlefords, Saskatchewan - population 20,000.
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Three truths and a lie
Other Contributors
Written by Joe Carroll   

ImageI would like to continue last month's discussion on the growing sophistication of online marketing. As you might recall, it was the result of attending a recent seminar at High Point University featuring several top notch internet marketers shared their insights on growing importance of this relatively new phenomenon to our business. Christine Pierpoint, vice president of emerging media at IMRE (http://www.imre.com/), spoke on measuring the effectiveness of online marketing by measuring ROI (return on investment) through analytics.

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The amazing math of improving your bottom line
Donald Cooper
Written by Donald Cooper   

ImageMany business owners and managers believe they must make either big improvements in sales or deep cuts to their costs, or both, to have a real impact their bottom line. This is simply not true. In fact, very small improvements can and will dramatically improve profitability.

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Bargains, maybe
Alixe McRae
Written by Alixe MacRae   

ImageIn recent weeks, I've received calls from both Bell and Rogers telling me how they will lower my satellite television, cell phone and internet access fees. Calls like these are no bigger a surprise than the "new lower price" signs I saw during my last trip to the neighbourhood Sears's department store - and often just as unhelpful to the consumer.

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The power of online marketing
Other Contributors
Written by Joe Carroll   

ImageA decade ago popular opinion said furniture would never be sold in great amounts by mail order. This was believed for two reasons. The consumer would also need to physically see, touch, sit in or lay down on a piece of furniture before making the purchase decision. Secondly, conventional wisdom held the typical consumer would not make a large financial commitment sight unseen. These notions have long since been disproved.

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Goldman Sachs: could it be you?
Alixe McRae
Written by Alixe MacRae   

ImageThe crash-and-burn resignation of a Goldman Sachs employee was big news just the other week. While some may say he was naïve; the stock tumbled after the incident was made public. So how do you (as the CEO of your independent furniture, mattress and appliance store) control expectations in the reality of today's marketplace?

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Donald Cooper
My Turn!
HGO Merchandiser