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Special Contributors - Newest Articles
The power of being the Caring Coach
Donald Cooper
Written by Donald Cooper   

ImageIf you're in an industry where there's customer confusion, shady practices, or customer mistrust - and, you probably are - one of the most powerful things you can do is coach your customers on how to wisely choose and more effectively use the goods you sell.

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Survival of the fattest
Alixe McRae
Written by Alixe MacRae   

ImageI'm not advocating obesity or a propensity to diabetes (Paula Deen is not my personal hero); but it seems, to me at least, that Canadian furniture manufacturers and importers are working overtime to become the retail buyer's one-stop-shop. They want to be the retailers' single source for our industry's equivalent of whole wheat bread, organic fruit and authentic French pate. They don't want the retailer to leave their showroom for another specialty shop. They're not always successful in these efforts.

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If you're not growing, you're dying
Other Contributors
Written by Joe Carroll   

ImageAs North Americans continue to slowly pull out of the longest economic recession most of us can remember, I recall an expression taught by my mentor when I first entered the business world back in the late sixties. He used to remind our clients that if they were not growing their business it would eventually be surpassed by another business that was more innovative and harder working.

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An ‘ass-backwards' idea that might transform your business
Donald Cooper
Written by Donald Cooper   

ImageMost businesses create a new product or service and then try to write some sort of advertising to sell it. Just for once, try my ‘ass-backwards' approach to creating amazing, customer-owning products, services or experiences.

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The bottom-line value of becoming a legend
Donald Cooper
Written by Donald Cooper   

ImageWhatever industry you're in, the businesses that populate them fall into three basic categories, which mimic the ‘good, better, best' philosophy almost retailer understands and adheres to. First, there are the hundreds of mediocre, run-of-the-mill, undifferentiated businesses. They're a commodity with no pricing power and, usually, not much of a future.

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Social media - where are you?
Alixe McRae
Written by Alixe MacRae   

ImageThe defining instrument that brought about the victories of the Arab Spring and the media credited for electing Barak Obama as President of the United States seems off the radar screen of most home goods retailers. Even the wannabees throughout our society know that a social media presence of some kind is required for any kind of success.

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My Turn!
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