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Special Contributors - Newest Articles
The amazing math of improving your bottom line
Donald Cooper
Written by Donald Cooper   

ImageMany business owners and managers believe they must make either big improvements in sales or deep cuts to their costs, or both, to have a real impact their bottom line. This is simply not true. In fact, very small improvements can and will dramatically improve profitability.

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Bargains, maybe
Alixe McRae
Written by Alixe MacRae   

ImageIn recent weeks, I've received calls from both Bell and Rogers telling me how they will lower my satellite television, cell phone and internet access fees. Calls like these are no bigger a surprise than the "new lower price" signs I saw during my last trip to the neighbourhood Sears's department store - and often just as unhelpful to the consumer.

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The power of online marketing
Other Contributors
Written by Joe Carroll   

ImageA decade ago popular opinion said furniture would never be sold in great amounts by mail order. This was believed for two reasons. The consumer would also need to physically see, touch, sit in or lay down on a piece of furniture before making the purchase decision. Secondly, conventional wisdom held the typical consumer would not make a large financial commitment sight unseen. These notions have long since been disproved.

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Goldman Sachs: could it be you?
Alixe McRae
Written by Alixe MacRae   

ImageThe crash-and-burn resignation of a Goldman Sachs employee was big news just the other week. While some may say he was naïve; the stock tumbled after the incident was made public. So how do you (as the CEO of your independent furniture, mattress and appliance store) control expectations in the reality of today's marketplace?

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12 quick tips to creating a more extraordinary life
Donald Cooper
Written by Donald Cooper   

ImageA few years ago one of our clients was struggling desperately to balance his life. His business had become his "neat fort" where he hid from his wife, his kids, and from all the things he could do and become outside of work.

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The profitable habits of highly successful retailers
Alixe McRae
Written by Alixe MacRae   

ImageCharles Duhigg, an investigative reporter for The New York Times, explained in his new book how mass merchant Target has the uncanny ability to predict a pregnancy before the lady-in-question's family is even aware of the situation. The answer is simple. Target has the best data mining ability of any retailer in the world today.

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