Main Menu
Home
In the News
Special Contributors
Special Report - Bedding
Sponsors
Events Calendar
Classifieds
Advertising
Contact HGO
Home
follow-on-twitter
2015 Product Guide
Merchandiser Spring 2015
Merchandiser Winter 2015
Research Store

Canada Counts
CanadaCounts-Badge-Sept2012.fw
A survey of Canadian buying intentions.
Purchase Report

 

Syndicate
Special Contributors - Newest Articles
The story you tell is what you sell
Other Contributors
Written by Joe Carroll   

ImageWithout a doubt the bedding industry has some of the best marketing strategists in the home furnishings industry. They have to keep on coming up with new ways to sell mattresses just to stay ahead of their competition. Even in these tough economic times the mattress industry has been faring quite well.

Read more...
Is your business card an actionable marketing document?
Donald Cooper
Written by Donald Cooper   

ImageOver the years I've been asked to judge several business card competitions. What I've discovered is that many business cards completely miss the mark when it comes to accomplishing the very purpose for which they were created! So, here are my thoughts on how to create a much more effective business card.

Read more...
Selling the benefit of sleep
Other Contributors
Written by Joe Carroll   
ImageI was honoured to speak at the World Healthy Sleep Industry Conference, which was held in conjunction with the China International Furniture Expo in Shanghai in early September. The audience included international authorities in the subject from both China and Europe. Even though I don't consider myself a sleep expert, my hosts asked that I speak about the marketing and technological innovations that have evolved within the U.S. bedding industry over the past few years.
Read more...
Ten ways to be a star
Alixe McRae
Written by Alixe MacRae   
ImageEvery retailer wants to differentiate themselves, to stand out from the crowd regardless of the product or service he's selling. It's the single most important key competitive advantage and it nothing to do with price points or profit dollars. Standing out from the crowd means yours will be the first store the client thinks of when it comes to service.
Read more...
Are you aiming high enough?
Donald Cooper
Written by Donald Cooper   

ImageI'm old enough to remember ‘the good old days' when you could make a pretty good living being mediocre in almost any line of work. Business was less competitive and customers were less demanding. Mediocrity was a viable option. But not anymore!

Read more...
Retail winners fish, not hunt
Alixe McRae
Written by Alixe MacRae   

ImageIt won't surprise any seasoned retailer, especially one that studies retailing, to learn that Apple Stores are now number one in dollars earned per square foot and, at 42.4%; their margin isn't tiny for an electronics store.  What's often more difficult to appreciate is their business model is to fish, not hunt, for customers. In other words, they capitalize on the customers that walk in the door.

Read more...
<< Start < Previous 1 2 3 4 5 6 7 8 9 10 Next > End >>

Results 61 - 72 of 223
Banner
Banner

 

 .

Please, update your HGO profile

BRIGHTON, Ontario – To improve the efficiency of our newsletter delivery service and to bring ourselves in alignment with current Canadian legislation, we need our loyal readers to update their profiles.

If you’re in big ticket home goods, you can’t be without Home Goods Online – the only business-to-business news and information service for those working in Canada’s furniture, mattress, major appliance and consumer electronics industries.

Update Your Profile Now
Banner
 
Banner
Banner
Donald Cooper
My Turn!
HGO Merchandiser